We have talked about how you can make the experience of visitors, clients and prospects more interesting with video filming of your exhibition booth design when they visit your exhibition booth design. You also talk about your exhibition participation on your website and social networking sites, but are you being interesting enough to get the required attention from your visitors?
Most exhibitors spend a lot of time and money on the booth design of their exhibition stands, keeping a keen eye on every detail that will make their booth design a magnet for visitors on the exhibition floor. Despite such planning, exhibitors often forget to use one simple tool that will make their exhibition stands and their online presence more interesting for their visitors, the humble video film.
Making video films of your exhibition stands and what goes on there during exhibitions is one of the cheapest things you can do to make your exhibition presence felt and be more immersive for your exhibition visitors as well as people who visit your company website.
Filming Exhibition Booth Design
Filming a daily video diary of your exhibition stand and also recording the day to day happenings at the exhibition and then posting snippets of it on social media as well as showing the video between corporate film presentations at your exhibition stand is a great way to attract people both during the exhibition and to a bigger audience online.
Taking short candid videos of your clients and giving them the clips in pen drives can be a very interesting gift, which will be cherished by them long after the exhibition is over. Sharing happenings at your exhibition stand and key events of the exhibition online gives people the opportunity to participate in the exhibition remotely, driving online traffic to your company website.
These videos can be uploaded on to your company’s youtube page and also linked on twitter, stills can be shared on Pinterest and other social networking sites which can generate a buzz about your brand in the online space.
Videos can keep people engaged with your brand long after the exhibition is over and will keep them looking out for your next participation so that they can visit your exhibition stands to see what new, exciting videos you have put up for them to enjoy. A simple video film can help you get visitors and prospects as well as generate brand recognition and drive up sales.