8 reasons why you must visit trade shows
Trade fairs and trade shows are a great opportunity to launch a product or re-introduce products in the market. At a trade show, your brand gets exposure and media coverage by displaying your wares at the trade show booth. Presenting in trade shows reinstates the brand’s image in the consumer’s mind.
There are many reasons why your brand needs to be a part of trade shows but today we try to explain why visiting trade shows and trade fairs is equally important to you as a brand and a company.
To check out the competition:
Since a lot of brands participate in trade shows it is a good chance to gauge your competition by dropping by at their trade show booth. You also get an opportunity to see what is popular with the consumers. You also get insightful information about your competitor’s marketing strategy and understand what USP of their product they are cashing in on.
To check out new products:
Trade shows are a thriving hub of freshly launched products. Every trade show booth goes out of the way to inform the audience about their new products or any new feature that has been added to the product. By analyzing the new products in the market you get a good idea what improvements you need to make and also how you must market your product.
To gather information:
Most trade shows have celebrated businessmen as chief guests to give speeches. This data is valuable because these businessmen know the market in and out and they do give some informative tips which you can use to your benefit. It is also a great opportunity to meet these influential people and form alliances.
To check new trade show booth designs:
A good trade show booth accentuates the brand image and what better way to check out the latest trade show booth designs than at a trade fair. You also get a thorough brand experience by visiting the trade show booth yourself. Analyze what’s new in the market and select what suits your brand the best.
To observe new technology:
Companies use the latest technology in the market to enhance and amp up their trade show booth design. Latest LED lighting, digital graphics, augmented reality take any trade show booth design to the next level. When you visit trade fairs you get a good idea about what new technology is available and you can use this information while planning your own event.
To increase client base:
Even though you are not participating in the trade show you can still communicate with your audience. In fact, this is a better opportunity to enquire with willing consumers about their preferences, without being perceived as a biased brand representative. Basically, the audience at your competitor’s trade show booth is your potential client base. It is up to you to approach and communicate with them.
To meet new traders and sellers:
Another reason you must visit trade shows is for networking. Trade shows are thronged by potential sellers and traders. Even if you are not participating, you can talk to these sellers and traders and make profitable alliances.
To understand consumer’s purchasing habits:
Lastly, trade shows are a great opportunity to understand consumer’s purchasing patterns. At your competitor’s trade show booth, you get first-hand experience about your consumer’s preference. This vital information can then be used to better the product.