6 Must-Haves to Developing a Successful 20 x 20 Trade Show Rental Display
As you make preparations for your next trade show booth, you will have to ensure that you are doing all you can to properly accessorize the booth properly. As per trade show experts, it is vital to draw attention to the booth without alienating any of your audience. There is something as too many bells and whistles on trade show booths; that being said, there is always some room for an effective 20 x 20 trade show rental display.
It is likely that your trade show booth has modern looking display pedestals and illuminated signs and both are essential to look professional and get just the right amount of attention. However, in case you don’t have a well-designed and adequately placed rental display, it can be hard for attendees to locate your booth.
The attendees will quickly decide with a cursory glance at your trade show rental display whether or not they would like to visit your trade show booth. As a result, the wording and design of the board display can directly affect whether people would hear your message. These tips will make your 20 x 20 trade show rental display stand out from competitors.
1. Communicate Your Message in a Glance
Trade show displays could answer your audiences’ question or pose one; however, in order to capture the attention of the attendees you should give them a brief idea of what they actually stand to gain if they visit your trade show booth.
This is why it is vital to develop a concise and clear theme and allow your message to dictate or control the rest of the design.
2. Every Poster Should Have a Clear Purpose
Experts usually recommend having one trade show booth poster that has your company’s logo on it, and at least another poster that has the name of the product or service you are launching at that specific show. It is also ideal to consider an effective poster with your website address as well as a poster that shows off the big product which made your business popular.
Just like every marketing campaign requires a focused and succinct message in order to be successful, the same is the case with your trade show displays. Keep in mind that nothing confuses a prospective customer more than a booth poster that attempts to talk about everything, but ends up talking about nothing. Do not make that mistake.
3. Do Not Get Overly Technical
Even when you are attending a technical trade show, do not assume that the folks attending the show are knowledgeable or interested in highly technical things. A lot of companies usually send a non-tech representative or manager to attend the trade shows.
So, it is vital to craft the message in a way that a layperson could understand it; and do not create a display that can intimidate non-techies.
4. Presentation Is Crucial
If you plan on putting your trade show poster on the side of the booth, there are not too many details you have to get concerned with. On the other hand, if you plan to hang your poster over the booth, it is likely that you would need a good frame and it is better to have the poster printed on each side.
5. Use Images and Color Wisely
You would like images and color to attract rather than distract your audience. So, do not use more than three or four contrasting colors for creating an eye-catching and attractive scheme that is not too dizzying or busy. All images you use should be vivid and clear.
It always pays to have your trade show rental displays professionally printed, as you do not want them to look homemade and unprofessional in the middle of savvy competitors.
6. Keep It Simple
It can be tempting to deliver everyone your whole message on the display. However, keep in mind that people milling about in a busy room with plenty to do and see will not have much time to read. Rather, give them a few core points that can easily and quickly introduce your service or product.