6 Cool Brand Activation Ideas
Below the line marketing (BTL) activities, be it brand promotions, exhibitions or brand activation work effectively. They yield comparatively better results and hence many brand and companies opt for BTL activities like brand activation.
The problem with these platforms however is you need to constantly come up with new and engaging ideas. Ideas get obsolete quickly in this competitive day and age and hence reinventing cool brand activation ideas is the only option if you want to stay ahead in the race.
Reinventing best Brand activation ideas, event marketing and sponsorship can be very tedious There are ample things that you can sponsor numerous ideas and ways to reorder an event sponsorship proposal. The typical stuff that we do at a pop up exhibition display, such as logo placement, public speaking opportunities and product giveaways holds an important value. Keeping this in mind, let us take a look at some cool activation ideas event marketing and brand activation ideas that can be used today to make the process more interesting which can be dull for you as a presenter otherwise.
Photo booth at a pop up exhibition display?
A photo booth with completely fake props seems very hilarious at first, then sort of annoying and now these booths just kind of blend into the background. But this classic brand activation event ideas are still widely popular and used for cool exhibition stands.
A photo booth as an exclusively pop-up stand with commercial-grade, Hollywood-quality superhero outfit is a great idea for a pop up exhibition display. Youngsters love it, but so do adults. Especially if their friends can participate as well, you can even extend it further and other add cool brand activation ideas such as running a selfie contest with your brand being the Hashtag or you could add it post show at your landing page to continue the marketing buzz with regard your company.
Complete with portable exhibition display, the sponsor can be on the hook for all the three, the cost of photographer, insurance and costumes, and the sponsorship fee. In one such instance an insurance company came up with this idea of doing the above with a pop-up exhibition display of a man cosplaying as one of the superheroes from the comics. So, in order to get your get your picture taken with the superhero, you had to fill out a request for quote card from the insurance company. This could be one of the brand activation event ideas.
Fire dance, a fiery brand activation ideas
You tend to get tired of banners and sign everywhere, with nothing different to bring on the table. There is always a limitation of what cool exhibition stands and portable exhibition displays can have to keep the visitors entertained. With options like virtual reality,
mascots, mini funhouses and casino game machines.Give your brand activation idea a different angle. Make things interesting. Hire a group of fire breathers and fire dancers. They, through their fire dancing skills can spell out each sponsors name and company logo in flames, while you can wait at the pop up stand to answer any queries. Now this is one of those really bold activation ideas so be sure to consult your show sponsors to know if it’s allowed and make sure you plan it
during the peak hours of the exhibition show.Ideally this should be conducted outside where there is less risk of the fire catching and hurting bystanders. If you do plan to use this bold idea make sure you take the responsibility of handling security and safety since otherwise if anything goes wrong it will your reputation that will go up in flames.
Social Media to the rescue
When social media first came into the picture, people hardly realize that it would explode in the manner that it did. Now it has become a solid avenue for connect and solicitate feedback from with interested customers in cost-effective and rapid manner. Social media plays an important role in brand activation ideas and event marketing, there have been sponsors that had a separate pop up stands (and separate portable exhibition displays to advertise the contest) that ran selfie contests. The task involved the contestants to seek out the sponsors, take a selfie with them and tweet it using a hashtag, best selfies with catchy hashtags would win the contest. But that’s just one idea out of several social media activation ideas, often it can even work as a facilitator for bringing attendees into your exhibition stand. One novel idea to pull this off is to run a contest on your social media page and pick winners who will then have to attend your exhibition stand to retrieve their prize. But make sure that the prize is more than worth the cost of going to an exhibition show.
Often when you start thinking beyond tie a freebie to your company’s service or product you can come up with unique and deceptively simple brand activation ideas that are not only require little investment but also give the most returns.
Giving away free headshots is one of those unconventional event activation ideas but, a pop up stand for free headshots is a great opportunity for the sponsor looking to build their e-mail database. People usually dress their best for conferences so what better time to update your LinkedIn profile photo while you are at your portable exhibition display? The sponsor e-mails the headshot to the participant, capturing their contact information when at a pop up stand.
Prize distribution for social media participation
Smart phones are of ubiquitous nature. You can use these tools to add the brand activation idea for sponsors at pop up display stand. What you can do is ask your audience to answer questions through social media. Create a separate pop up stand and assign your colleague to handle the social media buzz. Connect on social media and interact with their brand in exchange for a cool prize. The buzz so created will only add crowd to the pop up stand.
Lounge Style Seating for Attendees
Exhibitions can be a tiresome affair for attendees since they have to walk from one location to another during the whole day. Such standing around and walking with no respite is a welcome opportunity for you to have a lounge-style seating at your exhibition stand. This is a great relief for any weary attendee looking to cool their heels and relax. The benefit of lounge-style cool exhibition stands is two-fold first it makes them receptive to your branding since they are relaxing. Secondly, it can be easier to engage attendees with product presentation and even ask them a slew of questions and execute your event activation ideas.