Exhibitions helps you gain maximum exposure.
The primary concern of a company is to establish its brand and products in the market and exhibition sales. Other than conventional marketing strategies, participating in exhibitions is a major marketing and sales opportunity open to companies to not only meet their customers face to face but also helps in converting potential customers to come on board as new clients and also generate leads through branding of your products.
You can get more leads and convert the fence sitters, this can lead to increased exhibition sales, especially if you have a well trained dedicated sales team at your stand and if you prepare yourself well in advance internally and follow a plan.
Follow these easy implement steps to increase leads and sales
At Expo Display, we have been helping our clients make inroads and increase their sales in the Middle East and North African markets for the last eight years by providing them with suitable exhibition stand ideas and exhibition services. Today we are among the dominant exhibition companies in Dubai and by being closely involved with our clients, we have gained a lot of insight on what you can do to increase leads and sales We are happy to share our knowledge with you and hope it helps you to get more leads and generate more sales the next time you participate in an exhibition.
50 Tips to increase your ROI
Selection is crucial –
Choose exhibitions carefully before participating in them. This will help you to conserve resources and manage your team’s time more efficiently. The trick is to target exhibitions that are more focused on your industry so that you meet the right customers.
Book Early –
Book your exhibition space well in advance so that you get to pick the spot of your choice on the exhibition floor.
Visit more exhibitions –
Try to attend more exhibitions outside your territory and country, this way you can tap new markets and reach new customer bases.
Research is imperative –
Do your research and go to exhibitions where your competitors get more leads, invest your time and money on these shows.
Invest wisely –
It is wise to invest fewer exhibitions, rather than exhibiting in more shows and dissipating your money and energy.
Pick your show wisely –
Interact with your visitors and try to know about the exhibitions they visit, try to exhibit in those exhibitions.
Commit to a bigger exhibition stand –
One sure shot way of establishing your brand and increasing its prestige among potential customers is to exhibit from a large exhibition stand. An unique stand ideas is sure to stand out.
Don’t undermine exhibition graphics –
Use large graphics to convey your brand and message loud and clear.
Use bold hues –
Use colours in your graphic designs, colours help your messages to appeal to the visitors and make your exhibition stands more attractive.
Invest in the latest gadgets –
Use multimedia tools to your advantage, films and other multimedia applications get the attention of visitors as they pass by your stand, tweaking their curiosity.
Cleanliness is never outdated –
Pay attention to housekeeping, keeping yourexhibition stand neat and clean even during rush hours tell a lot about your products and brand.
Placement is important –
Remember the floor is meant for carpets and coverings, not for branding, do not have messages printed on the floor of your stand, most of the visitors will miss it.
Display your products smartly –
Always display your most popular products at the stand.
Advertise and promote –
Advertise your brand, products and position of your exhibition stand in trade magazines.
Make your stand look inviting –
Make the entrance of your exhibition stand as welcoming as possible to get more footfalls.
Customize to please your TG –
Learn about the types of visitors likely to be at the exhibition, this will help you customize the design and the messaging in your stand, so that you can maximize visits to your stand.
Keep your marketing message crisp and catchy –
Keep your sales slogans short and sweet. Short copy helps you to print your slogans in large font sizes, getting the attention of visitors from a distance.
Bolder graphics, bigger profits –
Try to have larger than life graphics, these attract visitors and help your sales team to talk to more people which could lead to quantitative exhibition sales.
Use your resources –
Use all the advertising opportunities given by the exhibition organizers, you can get to advertise free or at a nominal charge on the exhibition website, manual etc.
Advertise your exhibition participation –
Mention that you are participating in the exhibition and also publish your exhibition stand number on your company website and other details about your booth.
Do your homework –
Get your sales and marketing teams to schedule appointments with present and potential clients before the exhibition.
Newsletters and notifications –
Run an e-mail campaign about your participation in the exhibition among all your clients and contacts on your mailing list.
Social media is your best friend –
Use social media to advertise your participation in the exhibition; you can also connect to potential clients this way.
Publish in magazines
Announce the presence of your company in the exhibition to trade journals.
Timing is essential –
Clients and potential customers attending exhibitions are normally free compared to normal work days, this is the ideal time to invite them out for lunch or dinner to strengthen relationships with them.
Invest in your own website –
You can set up a website specially focused on the exhibition, you can give news and other interesting facts about the exhibition on this site.
Invitations are not outdated –
Send smartly designed invitation cards to your prospects, you can also mention about a good gift to be collected from your stand when they visit the stand.
Launch your latest products at the show –
You can always attract a larger number of visitors to your stand if you announce a product launch during the exhibition.
Refreshments are always a big hit –
Serving food and drinks at your exhibition stand is a great way to invite and talk to your customers and potential clients.
Health drinks and snacks –
Serving healthy snacks, fruits and drinks acts as a potential crowd puller.
Maintain uniformity and decorum –
Ensure that your team in the exhibition stand wears a standardized uniform during the show, this is a good way to advertise your products.
Giveaways are a must –
Giving visitors a small but useful gift adds to recall value of your brand.
Discounts ensure sales –
Giving special discount offers on products bought or booked during the exhibition has great potential to boost sales.
Sweepstakes are all time favorites –
Organizing a lucky draw or a competition where visitors can win prizes can also be a great way to convert potential clients.
Press conferences can help your brand –
Organizing a press conference during the exhibition goes a long way towards spreading the word about your exhibition stand as well as your products and brand.
Workshops and seminars –
Organising seminars and workshops in your exhibition stand or at a venue in the exhibition can add value to your company’s brand value and convert prospective clients.Fun and games -Setting up gaming consoles, entertainment pods or other activities at your exhibition stands always acts as a good crowd puller.
Celebrity endorsement –
Getting a celebrity to inaugurate your stand is great for publicity and getting the attention of visitors.
Give your visitors a live experience –
Let visitors touch and feel your products to increase customer experience and increase sales.
LED screens for the win –
Telecast product demos and corporate films from large screens at your exhibition stands.
Train your staff to engage visitors –
Make your exhibition stand as interactive as possible so that visitors spend more time at your stand and give your sales team the opportunity to sell your products.
Be alert and proactive –
Try not to sit or lounge in your stand, this puts off visitors and makes them feel unwelcome.
Thorough training to reap maximum benefits –
Your sales team should be well trained and completely familiar with all your products.
Invest in your sales team wisely –
Train your sales team on methods of communicating and holding the attention of a visitor.
Keep your marketing collaterals interactive –
Don’t just distribute sales brochures and leaflets at your exhibition stands, take the mailing address of visitors and tell them you shall mail them more details about the products after the exhibition.
Be involved at your exhibition stand –
Senior executives of the company must visit the stand for some time so that their presence attracts more clients.
Keep your booth environment friendly –
Train your stand staff to use their charm and skills to keep the visitors engaged, a happy smile ensures that visitors feel welcome and makes them more open to buy your products.
Make good use of technology –
Use technology to your advantage, card scanners are a quick way to build up your mailing list and helps you fix appointments in the future.
Listen and provide appropriate solutions to clients –
Always give solutions to your clients and prospects, allow them to have the final say on the sales, this gives them a sense of empowerment and they
feel they must take a positive decision.As one of the premier exhibition companies in Dubai,we have helped our clients to exhibit successfully and
increase their ROI not only in the Middle East but in other regions of the world. These tips have helped our clients to meet their targets consistently
in the past, remember the first impression that you have on your visitors in the exhibition is also a lasting impression on them
about your company and your products.
Our exhibition stand solutions can also be rented if that suits your
purpose. Choose from a wide variety of over 800 exhibition stand designs and make a powerful impact on your target audience. Contact us for
integrated exhibition stand solutions for your next show in the Middle East.