5 tips to get your exhibition booth trending at exhibitions
In this fast paced world, if you are not keeping up with the latest trends and fads then you are barely getting noticed. Be it your projected brand image or marketing strategies you need understand the pulse of the audience and come up with strategies that are trending to stay relevant with the crowd.
Even at shows and exhibitions, it is crucial that you formulate a marketing plan that is in sync with the current trends in marketing. A good way to begin is by amping up your exhibition stands. In this article we bring you 5 tips to get your exhibition booth trending at trade shows, events and exhibitions.
Incorporate the latest technology – Probably one of the easiest and most effective strategies to amp up your exhibition stand design and to stay relevant with the crowd is by incorporating the latest technology in your booth design ideas. Luckily, innovative gadgets are easily accessible nowadays and most exhibition stand companies in Dubai and even in rest of the world are well equipped to put up such installations. Be it interactive touch screens, artificial intelligence, 3D projections or even virtual reality there is plenty to choose from. Select gadgets that reflect well with your brand personality and make it part of your exhibition presentation.
Create a lounge area in your booth – Often exhibitors underestimate the power of a plush lounge area. A lounge area will instantly put your exhibition booth under the spotlight. Visiting exhibitions can often be a tiring process. A comfortable lounge area with provisions to charge laptop and phone batteries will pull in more than anticipated crowds. To add a personal touch you can offer then beverages and other refreshments too and make your exhibition stand a hub for visitors at the show.
Offer free wifi at your exhibition booth – Free wifi is known to pull a lot of crowd, irrespective of whether it is an exhibition, a store or even a brand promotional booth. Offering wifi to your visitors is a trendy way to increase the footfall at your exhibition stands. Free wifi is like an invitation, it surely will bring in the numbers but then it’s up to you how to turn your visitors into quantifiable leads.
Invite trending influencers and bloggers to your booth – Blogging is powerful platform to spread awareness about your brand and even your exhibition participation. Inviting popular influencers, you-tubers and bloggers at your exhibition stand will bring a lot of publicity. Also you-tubers and bloggers will post about your brand and presentation in return which increases brand exposure.
Install photo ops at your exhibition stand – This is the age of Selfies so why not use this trend to your advantage by installing photo ops at your exhibition stands. A trendy photo booth or photo station inside your exhibition booths will not only enhance the look of the over all exhibition stand but also encourage visitors to come in and click pictures. You can further encourage visitors to post their images on their respective social media platforms and tag your brand. This will create hype around your exhibition booth and even your brand.