You must have noticed these things happening in exhibition stands at every exhibition that you have visited. We are sure that you did not enter those exhibition stands and these exhibitors did not do a lot of business at these shows. It is very easy to avoid these lapses so that you don’t fail to meet your exhibition goals, just following these points will ensure that you succeed as an exhibitor each time you participate in an exhibition.
- Over enthusiastic approach:
No one likes to be approached by an overenthusiastic sales person; sometimes they even address the visitor by name (by seeing their name tags), this sort of over familiarity by a stranger puts people off. Just be friendly and approach them with a smile, visitors feel comfortable if they are met by calm friendly sales persons.
- Clear messaging:
Your exhibition stand graphics should clearly spell out what your company does and what sort of products you sell. This way you get focused visitors who know that they would like to meet you and discuss your products.
- Keep that phone in your pocket:
Keep your phone in your pocket and laptop in its bag. If exhibition stand staff is busy texting, talking on the phone or typing on the laptop, it’s a sure shot sign that they do not want to interact with visitors and even the keenest visitor will simply walk away to the next exhibition stand.
- Be well groomed:
If you are dressed or groomed shabbily, it reflects on the image of your brand and quality of your products. Always be well groomed and keep your exhibition stand neat, clean and clutter free. This sends out the signal that you represent a professional company that deals in quality products.
- Follow up:
Many exhibitors miss out on following up on their leads and chances are those same people are attending the exhibition again the following year. If you have not followed up on your leads generated in the last exhibition then not only have you lost business but those visitors will tell others not to bother spending time in your exhibition stand as you will never follow up with their queries.
Though you may not be one of those exhibitors we have discussed here, but it is always a good idea to keep these points in mind so that you don’t end up losing business. Just avoiding these mistakes will lead to you having a very successful exhibiting experience.