5 Things to Keep in Mind before Choosing a Theme for your next Exhibition in Dubai

Dubai is one of the prime exhibiting locations for different buyers & sellers from various parts of the world. Every year, there are several exhibitions held in Dubai and more than thousands of exhibitors participate from every corner of the world.

Themes are imperative, impactful and exciting part of every exhibition and they should not be overlooked. It is the first thing that visitors notice at your exhibition stand design and if it is attention-grabbing it will certainly drive them to your exhibition stand.

When it comes to selecting the right themes for your next display stand Dubai based, you have to be very peculiar. These following points will help you in selecting the right theme for your next exhibition.

1. You should have a good understanding of your target group

Before finalizing your exhibition theme, you have to consider the age, demographics, industry of your target audience. You have to analyze who will be attending the event, what is the age group they are falling into. There will be plenty of exhibitors in Dubai from various industries like IT, medical, entertainment, or electronics. In order to connect well with your target group, you have to decide which theme suits best for that particular industry.

2. Your theme should be in sync with your exhibition content at your exhibition stand

While selecting the theme for your exhibition you should have a branding or a marketing objective. For instance, if you are participating in exhibitions for a new product launch for the automobile industry, then you should select a theme at your exhibition stand accordingly. Make sure your theme is appealing, engaging as well as professional.

Choosing a good team of exhibition stand designers will help you get excellent themes ideas for your next exhibitions in Dubai. You have to ensure that the message of the exhibition should be easily incorporated into whatever theme you select.

3. You have to keep an eye on the latest trends

Checking out the latest trends in the exhibition industry can be a basic and excellent theme design idea. Some of the popular themes in Dubai are masquerade, aviation theme, workshop theme, seafood theme, under the sea. Choosing a trendy theme at your exhibition stand will give a cutting edge over your competitors.

4. You have to select the right color combination

Choosing a color scheme can be the simplest and the most popular theme idea of what every exhibitor uses. So, whether it is using black and white color for adding a touch of sophistication, or red and green for a Christmas event. You have to select the right color combination. You can create an exciting exhibition stand design in Dubai by choosing colors that match your brand logo, which will result in a high brand recall.

5. You have to stick to the budget of your exhibition stand Dubai based

When it comes to themes, money is one of the deciding factors, while exhibiting in Dubai. Needless to say, exhibitions are expensive and so are themes.  If you are planning to do a futuristic exhibition, then your visitors might expect robots at your exhibition stand design. You have to be realistic about your budget when it comes to choosing themes in Dubai.

Creating themes at exhibitions is a powerful way to enhance your visitors’ mood and attract more audiences at your exhibition stand. Themes are highly effective when it comes to branding. Choosing the right theme at your stand design will not only attract visitors to your exhibition stand but also leaves a memorable mark on your visitors.