5 mistakes people make while participating in exhibitions
Not every company that participates in exhibitions ends up with the desired results. Despite spending a huge sum of money on their exhibition stands and presentations, many companies wonder why aren’t they doing well at exhibitions, while other brands that spend half the amount of money, do exceptionally well.
The trick is to play smartly; be it at exhibitions or other marketing platforms. Planning an exhibition is a huge undertaking but if done smartly it can prove to be highly beneficial for your business, especially in the long run. There are plenty of things that if not done correctly and smartly can hamper your performance at the show. Listed below are 5 common mistakes that people make while participating in exhibitions.
Starting preparation last minute –
One of the most common mistakes, exhibitors make is to leave things for the last minute. If you are participating in exhibitions then you need to start preparations at the earliest. This will help you in more ways than one. First, checking off things from your to do list will give you plenty of time to concentrate on other aspects of the show.
Second, booking early will give you the advantage of choosing from the best exhibition stand design companies Dubai before they all get booked. It will also give them plenty of time to come up with engaging exhibition stand designs. Third, prices of exhibition stands and props and even fairground bookings tend to go up as you get nearer to ‘D-Day’, hence booking early will also help you to save your finances.
Underestimating your competitors –
Brands and companies participating in exhibitions, put their best foot forward. If you think that simply putting up an exhibition booth will help you amass the attention of the visitors then you are wrong. You need to thoroughly research and study your competitor’s game plan by flipping through their previous year’s marketing plan and come up with something that is exclusive yet engaging, only then will you be able to successful outdo your allies.
Compromising on your exhibition booth –
Your exhibition booth is perhaps the most important investment. We call it an investment because, if done smartly your exhibition stand will help your brand to outshine your competitors, helps to increase brand recall value and give your brand a deserving platform. Some brand, undermine the power of a good exhibition stand design and settle for a run-of-the-mill booth that doesn’t do much for their brand image. Hire skilled exhibition stand suppliers and come up with amazing show stand ideas and then observe the difference it makes to your presentation at the show.
Undermining the visitors –
If you doubt, even for a second, that the visitors at the show are not observant enough, then you are doomed. At large scale exhibitions, the visitors are a talented and highly knowledgeable group of industry professionals. The visitors are not impressed by mediocre marketing gimmicks and have an eye for detail. If you bypass something as irrelevant, think twice. Pay attention to every detail because your visitor will too.
Not maintaining cleanliness –
Last but not the least, small things such as maintaining cleanliness around your exhibition booth as well, matters a lot. If you create an extravagant exhibition stand but fail to keep it clean, then the look of your exhibition booth will not be up to the mark. Visitors tend to visit and even linger in booths longer when they are neat and tidy. Maintain decorum around your booth and keep it spick and span, you will surely attract a lot of visitors.