5 Common misconceptions people have about exhibitions
Have you ever considered participating in exhibitions and later held back because you weren’t sure about this BTL marketing platform? When it comes to offbeat marketing platforms such as exhibitions, there are prejudices and misconceptions in the market. More often than not these misconceptions are just that – misconceptions!
Off late the marketing arena is abuzz with the fact that exhibiting can actually help your business tremendously. Still, to clear the air, in this article we decode 5 common misconceptions people have about exhibitions.
Misconception Number 1 – Exhibitions are only for global brands
It is true that global brands invest heavily in exhibitions and why not? They receive surplus return on their investments but it does not mean that exhibitions are not the platform for small businesses and start-ups. On the contrary, exhibitions provide an ideal stage for start-ups to officially introduce their brand and product in the market. Showcasing alongside seasoned exhibitors in fact will put your brand on the map and increase brand credibility. This is why more and more small companies are investing in distinctive exhibition stands to create an ideal setting for their brand at the show they are participating in.
Misconception numbers 2 – Exhibitions only help to make sales!
Participating in exhibitions does help to boost sales but they can help you achieve much more than just that. The reason BTL activity like exhibitions have come to the forefront is because they help brands to reach untapped target groups. With the right exhibition stand, you can help to increase your brand visibility. Not only exhibitions provides a solid ground to launch your product but it also helps to increase brand credibility. Your exhibition stand itself can become an ideal platform to communicate and directly interact with your target audience.
Misconception Number 3 – Participating in exhibitions is an expensive affair
In the past decade or two, the exhibition industry has evolved for the better. Initially only the big players invested in exhibitions because they could afford to. Now, the industry is accommodating and in fact encourages small businesses to exhibit. To cater to these exhibitors exhibition stand contractors Dubai offer a wide range of booths and display stands that are budget-friendly. From booking an exhibition stand to hiring an exhibition stand contractor Dubai that provides turnkey solution, everything is cost-effective and hassle-free.
Misconception Number 4 – Participating in exhibition is a hassle
Participating in exhibitions does involve a lot of prep hence you need to play smartly. Nowadays exhibition stand builders in Dubai provide complete range of services along with their exhibition stands Dubai. Once you book your exhibition space and hire the right stand builder, you needn’t worry about a single thing. Your stand builder will provide you with turnkey solutions taking care of every aspect be it designing, production, graphics, logistics and installation and dismantling.
Misconception Number 5 – Personalization of exhibition stands is pricey
It is imperitive that you invest in a good exhibition stand. Afterall, it is going to present your brand at the show. Customization of the stand is the most impactful way to make your brand stand out in the crowd. Many people are under the assumption that personalization of exhibition booth is pricey. This is not true. Many exhibition stand builder provide their booths at a nominal rate. Now, even rental stands can be personalized according to the brand requirements. Modular stands too can be customized to some extent so that the booth embraces the brand personality.
Exhibitions are considered one of the most impactful and powerful marketing platform. Don’t let prejudice and misconceptions stop you from exploring this avenue. With thorough research, participating in exhibitions can be a problem-free and cost efficient process.