Monthly Archives: January 2019

5 tips to get your exhibition booth trending at exhibitions

5 tips to get your exhibition booth trending at exhibitions

In this fast paced world, if you are not keeping up with the latest trends and fads then you are barely getting noticed. Be it your projected brand image or marketing strategies you need understand the pulse of the audience and come up with strategies that are trending to stay relevant with the crowd.

Even at shows and exhibitions, it is crucial that you formulate a marketing plan that is in sync with the current trends in marketing. A good way to begin is by amping up your exhibition stands. In this article we bring you 5 tips to get your exhibition booth trending at trade shows, events and exhibitions.

Incorporate the latest technology – Probably one of the easiest and most effective strategies to amp up your exhibition stand design and to stay relevant with the crowd is by incorporating the latest technology in your booth design ideas. Luckily, innovative gadgets are easily accessible nowadays and most exhibition stand companies in Dubai and even in rest of the world are well equipped to put up such installations. Be it interactive touch screens, artificial intelligence, 3D projections or even virtual reality there is plenty to choose from. Select gadgets that reflect well with your brand personality and make it part of your exhibition presentation.

Create a lounge area in your booth – Often exhibitors underestimate the power of a plush lounge area. A lounge area will instantly put your exhibition booth under the spotlight. Visiting exhibitions can often be a tiring process. A comfortable lounge area with provisions to charge laptop and phone batteries will pull in more than anticipated crowds. To add a personal touch you can offer then beverages and other refreshments too and make your exhibition stand a hub for visitors at the show.

Offer free wifi at your exhibition booth – Free wifi is known to pull a lot of crowd, irrespective of whether it is an exhibition, a store or even a brand promotional booth. Offering wifi to your visitors is a trendy way to increase the footfall at your exhibition stands. Free wifi is like an invitation, it surely will bring in the numbers but then it’s up to you how to turn your visitors into quantifiable leads.

Invite trending influencers and bloggers to your booth – Blogging is powerful platform to spread awareness about your brand and even your exhibition participation. Inviting popular influencers, you-tubers and bloggers at your exhibition stand will bring a lot of publicity. Also you-tubers and bloggers will post about your brand and presentation in return which increases brand exposure.

Install photo ops at your exhibition stand – This is the age of Selfies so why not use this trend to your advantage by installing photo ops at your exhibition stands. A trendy photo booth or photo station inside your exhibition booths will not only enhance the look of the over all exhibition stand but also encourage visitors to come in and click pictures. You can further encourage visitors to post their images on their respective social media platforms and tag your brand. This will create hype around your exhibition booth and even your brand.

Modular booths and why are they gaining popularity

Modular booths and why are they gaining popularity

Many exhibition agencies and marketers believe that modular exhibition booths are directly proportional to high return on investment (ROI). There is a reason why modular exhibition stands are synonymous with good ROI. Let’s explore these reasons in this blog post.

Before, we begin to list down the various advantages of switching to modular exhibition stands. Let us first, understand the concept of modular booths.

What are modular booths?

Modular exhibition stands are pre-engineered frameworks. They are designed for convenience and cost efficiency. Modular booths can be easily assembled by a small team without any technical background. The installation and the dismantling process of a modular booth is a tool-free process. It’s a small-team job that can be accomplished in minimum time frame.

The other and older alternative of exhibition stands – custom booths are traditionally made of wood. They are a good option if you seek to customize every aspect of your exhibition stand design. Over the period of years, there is a clear shift in the preference of the exhibitors, towards modular booths as compared to custom stands and here’s why

Modular exhibition stands are reusable – One of the most important reasons for the popularity of modular exhibition stands is that it is reusable. Made with aluminum, the longevity of modular exhibition stands is higher when compared to custom booths. Once you invest in a modular booth you can reuse it multiple times. The graphics on the modular booth are changeable which enables companies to use the same booth for various campaigns. With minimal maintenance, the same modular booth can be used for minimum 5-7 years without any issues.

Modular exhibition stands are eco-friendly – Unlike custom exhibition stands that are made with wood, modular booths are made with aluminum which means they can be recycled for other shows. Also, custom booths require pre and post production maintenance like carpentry, polishing, painting etc which pollutes the fairground to a great extent. This is why many show organizers across the world, refrain the usage of custom booth at their premises. There is no post production involved with modular exhibition stands whatsoever which makes the installation and dismantling of the modular booth a hassle-free process.

Modular exhibition stands are easy to install and dismantle - Like mentioned earlier, the installation process of custom exhibition stands is huge undertaking which involves drilling, wood cutting, painting and polishing. This task needs a well-trained and professional team. Whereas a modular booth is a pre-engineered structure which makes installation and dismantling process a cake-walk.  Most exhibition stand design companies provide a manual and audio visual aid along with their modular booths. With a step-by-step manual anyone can assemble and dismantle a modular booth swiftly without any technical assistance.

Modular exhibition stands are travel friendly – Modular booths are designed to provide a smooth and hassle-free exhibiting experience. Modular stands are built in such a way that they can be packed in compact cases. Modular booths are extremely lightweight and with compact packaging transporting them from one place to another is an easy and convenient task. You do not need a special logistics team to handle the transportation of the booth; your in-house team can easily handle the transportation along with installation and dismantling process of the modular booth.

For the various perks and advantages modular booths have to offer, more and more exhibitors are favoring modular booths for their brands. Although custom booths do have their own set of advantages, modular booth are a practical, cost –efficient and eco-friendly option.