4 money saving hacks for exhibitions
Are you planning to participate in exhibitions but holding back because of the expenses? Exhibitions, though a very profitable marketing medium can burn a hole in the pockets of exhibitors. The investment required for exhibitions is substantial and if all DOESN’T go as planned you might incur some losses. But simply ‘not participating’ because of the fear of losses isn’t the right way to go either.
Exhibitions are a highly beneficial marketing medium and with the right planning it can add tremendous value to the business. This is why it is very important that you plan a cost-efficient, budget friendly show, especially if you are a start-up. In this blog post we give 5 money saving hacks to make the most of your exhibition participation.
PICK THE RIGHT SHOW aka Save on logistics – The selection of the right show itself can help you save big bucks. Off late for every industry there is a show. Exhibitions are held in various parts of the world. Participating in a show overseas is obviously more expensive than exhibiting in your turf. Understand the demographic of your target audience and choose a show that is closer to your headquarters. This will help you save money on the transportation of your exhibition stand, travel costs and additional expenses.
PLAN EARLY aka Grab great deals – Bookings open months in advance. Most of the organizers offer great discounts for early birds. Not only does it help to kick start your preparations early, gives you ample time but it also gives you the liberty to explore more options when it comes to exhibition stand designs and deals. When you start preparing for your show early you save a great deal of money and also get a head start in the competition. Last minute preparation, more often than not, turns out to an expensive deal with substandard products.
MODULAR IS THE WAY TO GO aka Save on repurchase – For regular exhibitors, modular exhibition stands is a cost efficient option. The pre-engineered modular booth can be reused multiple times. It is a great investment if you exhibit more than once a year. Once purchased, you can use it for 5-7 years with minimal maintenance. You can save a lot of money by not repurchasing exhibition stands for every show you participate in. Also modular exhibition stands do not require a technical team for installation and dismantling, with the help of a manual anyone can assemble the booth at the fairground.
HIRE THE RIGHT EXHIBITION STAND DESIGN COMPANY aka Save on additional services - Among the various expenses you incur at exhibitions, your exhibition stand is a big one. Not only do you have to manage the designing and production as aspect of your exhibition stall but also logistics, installation, dismantling as well as storage (if it’s a modular exhibition booth). It is recommended that you hire an exhibition stand builder that provides complete range of services along with your exhibition stand. This will reduce the hassle of hiring and coordinating with other agencies and also reduce the total expense considerably.