9 Reasons why you are missing out by not participating in exhibitions
What do global brands such as P&G, BMW, Nestle, Unilever have in common? These brands among many others actively participate in exhibitions despite their cult status and global brand reach? If such mega brands participate in exhibitions every year, surely exhibitions are offering these brands quantifiable results in return.
Despite the fact that exhibitions have gained such huge prominence, there are still quite a few companies that abstain from exhibiting. If you are one among them, then here are 9 things you are missing out on by not participating in exhibitions.
1. Testing your marketing strategy live –
As a brand, you are most definitely coming up with new marketing strategies, often. Exhibitions provides you with a great opportunity to test run your marketing strategy before you invest handsomely in media promotions. With a suitable exhibition stand design and appropriate exhibition graphics, your exhibition stand can be a powerful tool for you to test your latest marketing strategy. The feedback will be instantaneous and adulterated through live audience response.
2. A stage to launch your product –
Although there a handful of mediums wherein you could launch your products, exhibitions are among the most popular, tried and tested, platform. An attention grabbing exhibition stand, press-kit is all you need to launch your product at your show. With media, industry experts in attendance you can be assured that your product and exhibition stand will get the desired attention and recognition.
3. Access to concentrated set of visitors -
Where else can you get coveted access to a concentrated of audience than at exhibitions? Traditional media platforms like television and broadcasts communicate your marketing message to a large set of audience, including your target group and irrelevant demograph but at exhibitions, you get access to a specific group. For example at an exhibition for IT industry, you can be certain that the visitors from the IT sector more than any other industry will be present at that particular show.
4. The chance to meet and interact with your audience –
Exhibitions provide a golden opportunity for companies to conduct one on one interaction with their target audience. At your exhibition stands you can create an environment to stimulate communication between you and your visitors. Direct communication helps to develop a strong relationship between the brand and the consumer.
5. Opportunity to meet new clients and prospective buyers –
Exhibitions attract a host of visitors and the range of the visitors is quite diverse as well; exhibitions are more than just a point of purchase; it is the ideal grounds for networking and building your client base. You can build a separate meeting area in your exhibition booths to entertain guests at the show. Interacting with a wide range of audience will help to expand your business exponentially.
6. Bridging the gap between the buyer and seller –
Interpersonal communication with your audience will not only help you to form and strengthen your relation with your target group but it will also help you to bridge the gap with you and your consumer. Exhibitions act as an effective point of purchase platform eliminating the middle men such as dealers and retailer and hence incredibly reducing the final cost of your product for a good cause.
7. Chance to give live demonstrations –
Many a times, consumers need to touch and feel the product before buying it. At your exhibition booths, you can conduct live demonstration and actually give the visitors a taste of your product. Live demonstration will help you to explain the features of the product and also give special instructions to your visitors. Live demonstrations are proven to generate quantifiable leads.
8. Increasing brand awareness –
Exhibitions helps brands to gain exposure. You can showcase your brand at your exhibition stands along with banners and posters to increase brand awareness in the market. Exhibitions help brands to gain visibility and aid in making your brand a household name.
9. Boosting brand credibility –
Lastly, with increased brand exposure you can be assured that your brand credibility too has increased tremendously. Watching your exhibition stands alongside reputed names subconsciously makes the visitors to trust your brand. This is among the main reasons why start-ups too participate in exhibitions.