5 ways you can make the best use of technology at your booths
Innovation is imperative; be it in the production sector or marketing. Below the line marketing channels such as exhibitions are highly competitive. In order to make your brand stand out from the rest you need to bring something new to the table. Exhibitors invest a great deal in new and innovative exhibition stand designs and hire top of line exhibition stand builders to make certain that your exhibition booth is better than the rest. Yet many of them fail to beat their competitors.
Often at shows, you must have witnessed the booths that are technological advance in presentations do better than others. In this article we show you 5 ways you can adopt technology to make your exhibition booths the star of the show.
Artificial intelligence – Probably the easiest way to make your exhibition booth look futuristic and technologically advance is by incorporating artificial intelligence in your presentation. Even though artificial intelligence isn’t a new concept in the market it still manages to spike the curiosity of the masses. You can be certain that at any given point of time, there will be visitors at your booth exploring and engaging with the artificial intelligence. You can customize artificial intelligence to suit your brand and marketing requirements. This will further help you to achieve a strong foothold at the show.
Online polls – Off late many social media platforms offer the feature of polls. With Instagram and Twitter leading in this area, you as a brand can easily conduct polls on an interactive screen at your exhibition booths. You can also display the results live on an LED screen at your exhibition. Such activities help to increase user engagement while at the same time elevate the look of your exhibition stand design. Polls will offer you insights on the psyche of the target audience and help to expand your business in the long run as well.
Interactive displays – Many exhibition stand design companies offer booths that provide provisions for interactive screens and displays. An interactive display helps you to engage the audience via a touch-screen. Once again you can leverage the curiosity of the visitors and make interactive touch-screen part of your exhibition stand design. You can educate the audience about your brand and product at these displays and they can help you create an unforgettable impression on the crowd.
Vending machines – Vending machines are a relatively old concept but they still work wonders. Instead of installing a beverage or snack vending machine you can install machines that sell your products. The concept of vending machine itself will attract a large range of buyers and help you to increase sales and foot fall at your exhibition stands.
Live mockups – Since years companies have been installing mockups of their machines and products at their exhibition stalls. It gives insight on the working of your company and boosts the interest level of the audience. Off late many companies have been installing a working mockup of their machines at their exhibition stalls. For example – In Fruitlogistica many companies selling post production machines in the agricultural sector had machine mockups that showed the working of their machines and also gave the visitors a quick snack or beverage. The booths indulging in such activities were the star of the show in the true sense of the word.
Technology necessarily doesn’t mean a high-tech gadget or an enormously expensive installation. Depending on your budget and requirements you can adopt any form of technology that suits your line of business and helps you yield maximum benefits off your investment.