5 things that can go wrong at an exhibition and how to fix them
Participating in exhibitions is a huge undertaking. The exhibitor has many responsibilities on his shoulders while organizing his show. It is likely that things may not turn out as planned hence it is very important for an exhibitor to be prepared for unforeseen crisis and issues. In this article we bring you 5 things that can go wrong at an exhibition and tips to salvage the situation.
Late delivery and installation of the exhibition booth –
You cannot be certain of timely delivery and installation of your exhibition booth especially when you work with an exhibition stand design company in Dubai for the first time. This is why seasoned players always partner with reliable and well-known exhibition booth designers and manufacturers. Partnering with established companies ensures that your exhibition booth will be delivered to you on time. Manyexhibition stand companies in Dubai provide turnkey solutions along with their exhibition stands that include installation and dismantling of the booth. Commissioning such companies for your booth greatly eliminates the possibility of delayed delivery and installation. Another way, you can avoid such a fiasco is by requesting for early delivery of the exhibition stand at the fairground. This way you will get ample time for the installation process as well.
the requested booth design and the delivered booth -
Often exhibitors are dissatisfied with their exhibition stands citing issues such as discrepancies in the finalized design and the delivered product. New exhibition stand design companies tend to make bold claims when it comes to exhibition stand design and fail to live up to their promises. A good way to avoid such situations is by requesting your exhibition stand contractor for images of the exhibition booth prior to the delivery. Many exhibition stand design companies in Dubai offer 100% pre built guarantee with their services. Basically they assemble the exhibition stand in their premises 2-3 weeks before the delivery and send images of the same to the respective clients. Companies offering such services can be trusted to deliver your exhibition stand as discussed in the brief.
Issues with your exhibition booth –
What’s worse than an exhibition stand that breaks down during the show? This is quite common especially when you commission a custom exhibition booth. Custom booths are predominantly made of wood. The installation of custom booths is conducted in the traditional way. If the labor work is faulty, chances are that certain elements of your booth might come undone. To avoid such situations, more and more exhibitors are opting for modular exhibition stands. Modular booths are pre-engineered structures. Most modular booths do not require any tools for installation as well.
Lack of visitors –
You may have noticed that certain booths are overcrowded while others are completely devoid of visitors. The behavior of the visitors at the show is somewhat predictable. Generating curiosity is the key here. Visitors are intrigued when they see a crowded booth and that’s the footfall of such booths is tremendous. Add elements that pique the curiosity of the visitors. An innovative gadget, an interactive touch screen or artificial intelligence; basically incorporating elements that the visitors haven’t seen elsewhere at the show will ensure that your booth is always crowded.
Lull in the energy level at the booth –It is practically not possible to stay energetic for 7-8 hours at a stretch or throughout the duration of the show. There will be times when the energy level of your exhibition booth will drop. It is unavoidable but the situation can be salvaged. Whenever you notice a lull in the energy level of your sales team. A quick break or short pep talk can do wonders. Keep boosting the morale of your sales team time-to-time and keep them motivated by offering incentives and perks. You can also conduct contests and games at your booth that will keep the sales team occupied and the visitors engaged as well.
Despite your several precautions and efforts, chances are something or the other might not work out as planned at the show. The key is to stay calm and salvage the situation at the earliest.