Why Pop Up Display Stand is your Best Bet?
There are various tools available in the market that help you promote and market your brand and products to a concentrated set of audience especially at exhibitions and trade shows. One such tool is a pop up stand. Pop up display stands help you to communicate your key marketing message to your audience.
They are certain characteristics of pop up exhibition stands that make it user friendly and of one the most popular variety in the market.
Light weight and portable
The reason pop up stands are named that way is because they ‘pop’ open swiftly. Pop up stands are built to ease the assembly and dismantling process. Hence they are built with light weight and sustainable materials, which also makes them easy to transport. The innovative mechanism used to build pop up exhibition stands requires minimum manpower to transport the stand and even to assemble and dismantle.
Scalable and Customizable
pop up display stands are scalable in size which makes them extremely versatile. You can even customize these stands according to your needs and preference. With changeable graphics and other elements you can make your stands look brand new at every show you participate in.
The best part about pop up exhibition stands is that they are extremely affordable. Unlike a full fledged exhibition stand or a trade show booth a pop up booth for trade shows won’t be too heavy on the pocket.
Most pop up exhibition stands have aluminum and PVC as their core component. They are created with the best quality of materials to undergo the wear and tear of the installation and dismantling process. Especially built to be used for several show, pop up displays are highly durable and will last you for a long period of time.
A pop up stand is a highly versatile stand. Even though these stands are mostly the first choice of exhibitors for brand activation activities such as mall activation and corporate activation, they can even use be used instead of booths and stands at exhibitions. Since these stands are reusable, you can use them for various other purposes. These light weight stands that are scalable in size can be used after the event at your showroom and stores as point of sale displays. Be it an office lobby, store, restaurant, clinic or a theatre, you can use these stands whenever and wherever you require.
Exhibition stand design and its impact on footfall
Exhibitions are a tough terrain to gain maximum attention from the crowd and be the start of the show. With so many brands, with the aid of experienced marketing professionals, showcasing at the exhibition it is rather a challenge to get noticed. Every brand puts their best foot forward and incredible effort in their exhibition stand ideas and stand design to ensure that they get maximum attention from the visitors. It sure is difficult to stand out in the crowd at exhibitions but if you succeed in doing so, you can be assured to gain maximum benefits.
At exhibitions, you get exposure to a concentrated set of audience. These visitors are a valuable lot because they are definitely interested in purchasing and more so because they are specifically interested in your product category. Exhibitions can help you create a unique and distinctive identity for your brand in the market. It helps customers to get acquainted with your brand and even build a strong connection. Direct communication with the target group increases brand credibility in the market and indirectly promotes brand loyalty. Your target group gets the opportunity to interact with you and clarify their doubts about the product. This helps the brand to portray itself as a consumer oriented brand as well. To avail these benefits your exhibition presentation more specifically your exhibition design must be game on.
Most brands and companies believe that just presenting their brands at exhibitions is more than enough to extract the benefits of exhibitions. More than a hundred of companies showcase their brands at any given exhibition. In Dubai, it is all the more difficult, since the brands presenting at exhibitions, take extra measures to ensure that their stand design is better than their contemporaries. To beat the competition and make your brand the star of the show you need to invest in a good exhibition stand design. There are exhibition stand companies in Dubai that undertake projects and begin work months in advance to ensure that the clients get what they desire.
An ideal exhibition stand design can make your job of attracting visitors to your exhibition booth way easier. You get a short window to grab the attention of the visitor and when you invest in an exhibition stand design that is exclusive and impressive you succeed it pulling the crowd towards your booth. Once you have the attention of the visitor, half your job is done and the rest depends on your sales staff. It has been proven over the years that a good exhibition stand design increases footfall. It is the first thing that the visitor notices about you and if he is impressed by what he sees, he consequently enters your booth.
Creating the perfect exhibition stand design requires attention to detail. Not only does it have to be striking but it also needs to be relevant to your brand. Creating curiosity with your graphics or adding a shock value or a surprise element in your design definitely helps in getting noticed but if the visitor cannot associate your stand design and graphics with your brand image, it won’t create the desired impact on them and as soon as the visitor leaves the exhibition, he is likely to forget about your brand. A good exhibition stand design must be a great combination of your brand guidelines and marketing strategy. It must highlight your key marketing message and imprint it on the minds of the visitors. At the end of the day you want the visitor to associate the grandeur and eccentricity of your exhibition stand with your brand.
Custom exhibition stands versus Modular exhibition stands
Modular exhibition stands have changed the face of the exhibition stand industry. This product of the exhibition companies has revolutionized the way exhibitions work. Most novice exhibitors aren’t aware about modular exhibitions yet, due to their skepticism they blindly go for custom exhibition stands. Even some seasoned exhibitors doubt whether modular stands will deliver the anticipated ROI and therefore opt for custom exhibition stands. There is a constant debate about which one is better modular or custom stands.
When it comes to exhibition stand design, there is no such thing as right or wrong. Depending on your requirement you can choose whether you want to opt for a modular stand, custom- modular stand or custom exhibition stands. Before you jump head long into exhibitions, it is crucial that you understand the difference and the pros and cons of both – custom and modular stand, to make the right choice.
Custom exhibition stand ideas are purely for one-time use. Since they are created with biodegradable material they cannot be used more than once. These are bespoke stands or custom exhibition stands, designed specifically, according to the brief. When you opt for a custom exhibition stand, you can customize every aspect and bring your vision to life. Modular exhibition stands differ in this aspect. You cannot customize a modular stand completely according to your whims and fancies. Certain aspects of modular exhibition stands can be reconfigured and hence making modular systems dynamic in nature. Modular stands however can be used more than once. Modular stands are created using the latest technology and sustainable materials, hence boosting the CSR quotient of the company using it. In fact if they are stored and maintained well, they can be used for several shows. Changeable graphics will give your modular stand a unique look in every show you participate in.
Custom exhibition stands not only have unlimited scope for modification but they are comparatively cheaper as well, but if you are looking for something that gives high return on investment then modular exhibition stands are your best bet. Even though they are slightly expensive, they are reusable. You need not invest in a new exhibition stand for your next show or any other shows you plan to participate in. One modular stand is good enough to use for several shows.
After you analyze your brand image and marketing requirement, it is easier to decide what kind of exhibition stand is right for you.
10 Reasons why you must Exhibit
Exhibitions as a marketing platform have gained enormous popularity over the period of years. Every year more and more companies and brands participate in exhibitions and reap its benefits. If you are among the few that are still skeptical about participating in exhibitions, we bring you 10 reasons why you mustn’t shy away from exhibitions.
To gain the deserved brand exposure
Marketing and promotions is one of the major reasons why many brands participate in exhibitions. Exhibitions are an ideal platform to expose your brand to a wide set of audience that too from the comfort of your exhibition booth.
To educate the market about your brand and product
Even though you have been around in the market for quite some time, it is likely that not many are aware about your brand. In such cases, exhibitions are your best bet since it gives you an opportunity to showcase your brand and products not only to your target group but also to your contemporaries and at your exhibition booth itself.
To communicate with your target group
Unlike any other marketing platform, exhibitions provide you with the golden opportunity to communicate directly and interact with your target group. Many exhibition stand builders in Dubai make required provisions in the booth design to facilitate dialogue between the brand and the consumer. It provides some valuable inputs and feedback to the brand.
To expand your client base
Not only do you get the opportunity to interact and communicate with your customers and clients but you also get the opportunity to increase your client and customer base at exhibitions. With the help of a good exhibition booth design you can attract a lot of visitors at the exhibitions.
To strengthen relationship with your target group
When your consumers get an opportunity to interact with your brand representatives at your exhibition booth, it gives them assurance about the credibility of your brand and even the quality of your products. One on one interaction with your audience helps to strengthen the bond between the brand and the consumer.
To generate leads
Of all the reasons why exhibitions are important for your business, generating leads in the most important. An exhibition is the most profitable platform to accumulate valuable leads for your business. Your exhibition booth acts as a stage for brand enquiry that you prove beneficial to the company in the long run.
There is no other marketing platform that gives you an opportunity to meet so many likeminded individuals under one roof, other than exhibitions. You get the chance to meet potential partners and even buyers and sellers that will eventually help your business to grow and prosper.
To launch a new product
Your exhibition booth can act as an ideal platform for you to launch your new product in the market. With the media, your contemporaries and even your target audience present at the exhibition, there is no better time to showcase your product and even explain and demonstrate its features.
To promote your brand
You can be assured that your target group is going to visit the exhibition. With a unique booth design and appropriate booth design ideas you can attract a lot of attention at any show. You can use this opportunity to promote your brand and product.
To increase brand recall value
Many major brands and companies participate in exhibitions, promoting and showcasing your brand next to established companies not only makes your brand seem more credible but also increases brand recall value among the visitors.
Exhibitions help companies to have a strong foothold in the market, reach a wider set of audience and strengthen the position of the brand in the market. Participating in exhibitions can only be advantageous and that too in many ways for your business.