Monthly Archives: November 2017

Why Pop Up Display Stand is your Best Bet?

Pop Up Display Stand

Why Pop Up Display Stand is your Best Bet?

 
There are various tools available in the market that help you promote and market your brand and products to a concentrated set of audience especially at exhibitions and trade shows. One such tool is a pop up stand. Pop up display stands help you to communicate your key marketing message to your audience.
 
They are certain characteristics of pop up exhibition stands that make it user friendly and of one the most popular variety in the market.
 

  1. Light weight and portable

    The reason pop up stands are named that way is because they ‘pop’ open swiftly. Pop up stands are built to ease the assembly and dismantling process. Hence they are built with light weight and sustainable materials, which also makes them easy to transport. The innovative mechanism used to build pop up exhibition stands requires minimum manpower to transport the stand and even to assemble and dismantle.

  2. Scalable and Customizable

    pop up display stands are scalable in size which makes them extremely versatile. You can even customize these stands according to your needs and preference. With changeable graphics and other elements you can make your stands look brand new at every show you participate in.

  3. Cost effective

    The best part about pop up exhibition stands is that they are extremely affordable. Unlike a full fledged exhibition stand or a trade show booth a pop up booth for trade shows won’t be too heavy on the pocket.

  4. Durable

    Most pop up exhibition stands have aluminum and PVC as their core component. They are created with the best quality of materials to undergo the wear and tear of the installation and dismantling process. Especially built to be used for several show, pop up displays are highly durable and will last you for a long period of time.

 
A pop up stand is a highly versatile stand. Even though these stands are mostly the first choice of exhibitors for brand activation activities such as mall activation and corporate activation, they can even use be used instead of booths and stands at exhibitions. Since these stands are reusable, you can use them for various other purposes. These light weight stands that are scalable in size can be used after the event at your showroom and stores as point of sale displays. Be it an office lobby, store, restaurant, clinic or a theatre, you can use these stands whenever and wherever you require.

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Exhibition Stand Design and its Impact on Footfall

exhibition stand design

Exhibition stand design and its impact on footfall

 
Exhibitions are a tough terrain to gain maximum attention from the crowd and be the start of the show. With so many brands, with the aid of experienced marketing professionals, showcasing at the exhibition it is rather a challenge to get noticed. Every brand puts their best foot forward and incredible effort in their exhibition stand ideas and stand design to ensure that they get maximum attention from the visitors. It sure is difficult to stand out in the crowd at exhibitions but if you succeed in doing so, you can be assured to gain maximum benefits.
 
At exhibitions, you get exposure to a concentrated set of audience. These visitors are a valuable lot because they are definitely interested in purchasing and more so because they are specifically interested in your product category. Exhibitions can help you create a unique and distinctive identity for your brand in the market. It helps customers to get acquainted with your brand and even build a strong connection. Direct communication with the target group increases brand credibility in the market and indirectly promotes brand loyalty. Your target group gets the opportunity to interact with you and clarify their doubts about the product. This helps the brand to portray itself as a consumer oriented brand as well. To avail these benefits your exhibition presentation more specifically your exhibition design must be game on.
 
Most brands and companies believe that just presenting their brands at exhibitions is more than enough to extract the benefits of exhibitions. More than a hundred of companies showcase their brands at any given exhibition. In Dubai, it is all the more difficult, since the brands presenting at exhibitions, take extra measures to ensure that their stand design is better than their contemporaries. To beat the competition and make your brand the star of the show you need to invest in a good exhibition stand design. There are exhibition stand companies in Dubai that undertake projects and begin work months in advance to ensure that the clients get what they desire.
 
An ideal exhibition stand design can make your job of attracting visitors to your exhibition booth way easier. You get a short window to grab the attention of the visitor and when you invest in an exhibition stand design that is exclusive and impressive you succeed it pulling the crowd towards your booth. Once you have the attention of the visitor, half your job is done and the rest depends on your sales staff. It has been proven over the years that a good exhibition stand design increases footfall. It is the first thing that the visitor notices about you and if he is impressed by what he sees, he consequently enters your booth.
 
Creating the perfect exhibition stand design requires attention to detail. Not only does it have to be striking but it also needs to be relevant to your brand. Creating curiosity with your graphics or adding a shock value or a surprise element in your design definitely helps in getting noticed but if the visitor cannot associate your stand design and graphics with your brand image, it won’t create the desired impact on them and as soon as the visitor leaves the exhibition, he is likely to forget about your brand. A good exhibition stand design must be a great combination of your brand guidelines and marketing strategy. It must highlight your key marketing message and imprint it on the minds of the visitors. At the end of the day you want the visitor to associate the grandeur and eccentricity of your exhibition stand with your brand.

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Tips to Enhance your Pop Up Display Stands

pop up stand

Tips to enhance your pop up display stands

Marketing now, is not just limited to the traditional mediums. Confirming marketing to pre determined tools and strategies will bring no profitable results. Many brands understand this and have embraced below-the-line marketing activities like exhibitions and brand activation.

While there is a lot of information readily available about exhibitions and how you can make the most of them, brand activation is a relatively new territory. It is the technique to ‘activate’ consumer reaction. Effective brand activation can help you engage your audience, reach untapped market and strengthen brand-consumer relationship to a great extent.

Most brand activation activities involve pop up exhibition stand. To gain maximum profit from your brand activation activities you need to make sure that your pop up stand is top notch. Listed below are some tips to help you enhance the look of your pop up display stand.

Your pop up stand must look like a part of your marketing campaign

It is important their all your promotional and marketing activities have a common goal. Depending on what your marketing objective is you need to form a campaign. Your pop display ideation must heavily draw from this campaign. It must look a part of your overall marketing campaign. Every campaign has a key message and your pop up stand design and graphics must underline this message. This will reinforce your brand image in the market and help you to leave a powerful impression on your audience.

Invest in good graphics

Graphics play a very important role in the presentation of your pop up banner stands. Graphics consciously and even subconsciously help to imprint on the audience’ mind. Hence you need to invest in good graphics for your pop up stands. Do not compromise on quality. Bold and striking graphics will help you to bring more crowds towards your stand and increase brand recall value in the long run. Remember that your graphic must highlight your marketing message.

Add a shock or surprise element

Consumers are tired of seeing the same old stuff – Brands praising their products and talking about its features. You need to think out of the box if you want to create a stir in the market. Witty one-liners or sensational campaigns will help you to get maximum attention from the crowd. You can even use relevant get bold graphics on your pop up banners to grab eyeballs. Adding a hint of surprise element or shock value either to your campaign or graphics will not only help you get the desired attention but also put your brand in the spotlight.

Don’t cramp up your pop up display stand

Unlike pop up booths for trade shows, brand activation pop up stands are smaller. For the sake of aesthetics you must be cautious and use the space in your pop up stand carefully. Cramping up the stand with too many elements will discourage users to approach the stand. A clean and roomy pop up stand is way more inviting that a cramped up and crowded one. Hence use the space in your stand optimally and retain things are extremely necessary, only.

Good lighting is crucial

When it comes to pop up stands and even exhibition stands lighting is of utmost importance. A well lit pop up stand, any day looks more inviting and ends up attracting a lot more crowd than a dimly lit stand. You could also use fancy lights and LED lights to make your stand look more attractive. Lighting is one of the most easiest and cost effective way to enhance the look of your stand and even attract maximum attention.

These tips will help you to a great extent to enhance the look of your pop up stand for brand activation activities.

Custom Exhibition Stands versus Modular Exhibition Stands

modular exhibition stands

Custom exhibition stands versus Modular exhibition stands

Modular exhibition stands have changed the face of the exhibition stand industry. This product of the exhibition companies has revolutionized the way exhibitions work. Most novice exhibitors aren’t aware about modular exhibitions yet, due to their skepticism they blindly go for custom exhibition stands. Even some seasoned exhibitors doubt whether modular stands will deliver the anticipated ROI and therefore opt for custom exhibition stands. There is a constant debate about which one is better modular or custom stands.

When it comes to exhibition stand design, there is no such thing as right or wrong. Depending on your requirement you can choose whether you want to opt for a modular stand, custom- modular stand or custom exhibition stands. Before you jump head long into exhibitions, it is crucial that you understand the difference and the pros and cons of both – custom and modular stand, to make the right choice.

Custom exhibition stand ideas are purely for one-time use. Since they are created with biodegradable material they cannot be used more than once. These are bespoke stands or custom exhibition stands, designed specifically, according to the brief. When you opt for a custom exhibition stand, you can customize every aspect and bring your vision to life. Modular exhibition stands differ in this aspect. You cannot customize a modular stand completely according to your whims and fancies. Certain aspects of modular exhibition stands can be reconfigured and hence making modular systems dynamic in nature. Modular stands however can be used more than once. Modular stands are created using the latest technology and sustainable materials, hence boosting the CSR quotient of the company using it. In fact if they are stored and maintained well, they can be used for several shows. Changeable graphics will give your modular stand a unique look in every show you participate in.

Custom exhibition stands not only have unlimited scope for modification but they are comparatively cheaper as well, but if you are looking for something that gives high return on investment then modular exhibition stands are your best bet. Even though they are slightly expensive, they are reusable. You need not invest in a new exhibition stand for your next show or any other shows you plan to participate in. One modular stand is good enough to use for several shows.

After you analyze your brand image and marketing requirement, it is easier to decide what kind of exhibition stand is right for you.

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10 Reasons why you must Exhibit

exhibition booth

10 Reasons why you must Exhibit

 
Exhibitions as a marketing platform have gained enormous popularity over the period of years. Every year more and more companies and brands participate in exhibitions and reap its benefits. If you are among the few that are still skeptical about participating in exhibitions, we bring you 10 reasons why you mustn’t shy away from exhibitions.
 

  1. To gain the deserved brand exposure

    Marketing and promotions is one of the major reasons why many brands participate in exhibitions. Exhibitions are an ideal platform to expose your brand to a wide set of audience that too from the comfort of your exhibition booth.

  2. To educate the market about your brand and product

    Even though you have been around in the market for quite some time, it is likely that not many are aware about your brand. In such cases, exhibitions are your best bet since it gives you an opportunity to showcase your brand and products not only to your target group but also to your contemporaries and at your exhibition booth itself.

  3. To communicate with your target group

    Unlike any other marketing platform, exhibitions provide you with the golden opportunity to communicate directly and interact with your target group. Many exhibition stand builders in Dubai make required provisions in the booth design to facilitate dialogue between the brand and the consumer. It provides some valuable inputs and feedback to the brand.

  4. To expand your client base

    Not only do you get the opportunity to interact and communicate with your customers and clients but you also get the opportunity to increase your client and customer base at exhibitions. With the help of a good exhibition booth design you can attract a lot of visitors at the exhibitions.

  5. To strengthen relationship with your target group

    When your consumers get an opportunity to interact with your brand representatives at your exhibition booth, it gives them assurance about the credibility of your brand and even the quality of your products. One on one interaction with your audience helps to strengthen the bond between the brand and the consumer.

  6. To generate leads

    Of all the reasons why exhibitions are important for your business, generating leads in the most important. An exhibition is the most profitable platform to accumulate valuable leads for your business. Your exhibition booth acts as a stage for brand enquiry that you prove beneficial to the company in the long run.

  7. To network

    There is no other marketing platform that gives you an opportunity to meet so many likeminded individuals under one roof, other than exhibitions. You get the chance to meet potential partners and even buyers and sellers that will eventually help your business to grow and prosper.

  8. To launch a new product

    Your exhibition booth can act as an ideal platform for you to launch your new product in the market. With the media, your contemporaries and even your target audience present at the exhibition, there is no better time to showcase your product and even explain and demonstrate its features.

  9. To promote your brand

    You can be assured that your target group is going to visit the exhibition. With a unique booth design and appropriate booth design ideas you can attract a lot of attention at any show. You can use this opportunity to promote your brand and product.

  10. To increase brand recall value

    Many major brands and companies participate in exhibitions, promoting and showcasing your brand next to established companies not only makes your brand seem more credible but also increases brand recall value among the visitors.

 
Exhibitions help companies to have a strong foothold in the market, reach a wider set of audience and strengthen the position of the brand in the market. Participating in exhibitions can only be advantageous and that too in many ways for your business.

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