While designing your exhibition stand, you must consider lighting as one of the most important factors. Many exhibitors overlook this angle of exhibition stand design. As one of the leading exhibition companies in Dubai, we have seen how appropriate lighting or lack of it, can be the difference between success and failure of your exhibition stand.
As one of the exhibition companies in Dubai, we always advise our clients to give special attention to how to attractively light up their exhibition stand. In this blog, we draw your attention towards how to attractively light up your exhibition stand. Following these simple hints will bring you assured success on the exhibition floor.
Making the best use of lighting
- Focus on lighting at the exhibition stand design stage:
While you are designing your exhibition stand, you must give appropriate attention to lighting design too.
- Get your exhibition stand design in 3D format:
Convert your exhibition stand into 3D and get a walkthrough view. See how effective your lighting is. If required, you can make changes in the lighting effects in the design.
- Decide on the mood you want to convey:
Your lighting design for your exhibition stand should reflect the mood you want to convey to the visitors.
- Check how lighting effects your messaging:
Lighting plays a big role on how the messaging at your exhibition stand is seen by the visitors. Give attention to this aspect at your exhibition stand. Your messaging is an important factor at your exhibition stand as it helps visitors focus on your brand and products.
- Decide on lighting effects:
You must also decide on how you want to be seen by the visitors through lighting. Using bright lights at your exhibition stand conveys a sense of energy and movement. Dim, soothing lighting conveys that the visitor can discuss business in a relaxed atmosphere. You can use both these effects. You can light up the exterior of your exhibition stand with bright lights. You can use soothing lighting in the meeting rooms.
- Highlight your product displays:
Lighting plays an influential part on how your products are seen by visitors at your exhibition stand. Using bright spot lights accentuates all the details of the products. To create a mystery about your premier products, you can use shadow lighting. This effect enhances the curiosity levels of the visitors.
- Make use of technology:
Lighting technology is changing by leaps and bounds. Latest lighting techniques include lights whose colours can be changed without using gels. There are lights whose focus ranges can be changed as required. Using these improved lighting techniques in your exhibition stand can make your exhibits stand apart from others.
- Try to be eco-friendly:
There are a lot of energy efficient lighting products on the market like LEDs. Using these kinds of eco-friendly lighting in your exhibition stand is not only beneficial for the environment, they also help save money. Eco-friendly lights consume much less electricity helping you save substantially.
Good lighting equipment can be more expensive compared to conventional lighting products. Good lighting effects that can be derived from modern lighting products can help a big way towards getting the attention of visitors. In the long run, good lighting will get you more business and leads. The low energy consumption of modern lighting products will also help you save big on electricity costs. Your exhibition stand will always shine bright and garner business.