Exhibitions are one of the best forums where companies can display and demonstrate their latest products to an interested public. Where else can any company get the chance to interact face to face with a large number of people at a single space? Most exhibitors count product launches and demonstrations as one of their primary motives to participate in exhibitions.
Although product demonstrations are one of the primary objectives to exhibit, many companies miss the plot and they miss out on the attendance and participation of the visitors at their product demos. Even experienced exhibitors can encounter this problem. Giving a good product demonstration requires skills that have to be learned. In this blog, we try to point you towards a few mistakes that companies make while giving product demonstrations so that you can avoid these mistakes in future and have a product demo that will get the complete attention of the attendees.
Keep it short
Visitors at an exhibition are a busy lot, they really do not have the time in their hands to be in your exhibition stand for a very long time seeing your product demo. The ideal timing of a product demo should not be for more than 3 to 5 minutes. Most visitors are not interested in seeing a long film on your company or get too many details about your products. Visitors want to know if your product can solve their problems or enhance their productivity. Giving out key USPs of your products will keep the audience interested in your demonstration.
A good presenter
Having a presenter who is a good talker and has complete knowledge of your company and your products is a virtual magnet for visitors. The presenter should be able to keep the demo interesting by giving out snippets of valuable information and also have the desired amount of magnetism to hold the interest of the audience. A dull presenter or a presenter without adequate knowledge is a sure shot way to lose the interest of visitors at your exhibition stand.
Learn to give what the audience needs
In a lot of cases, a product demonstration fails because the presentation is all about the company and too many details about the products. If the demonstration is about the pain points of the visitors and their needs and how your product can help them then even the busiest visitor will find the time to listen and see your demonstration. Better still if your demonstration directly involves the visitors it will get the attention it deserves. A hands-on approach or an educative demo session not only gets the attention of visitors, it also gives you the opportunity to have direct interaction with your target audience.
Getting the most out of your product demonstrations at your exhibition stand does not necessarily mean that you have to have expensive props or give out expensive gifts to attendees to get them to see your demonstration. As we have mentioned here, if your demo answers to the needs of the visitors and is interestingly presented without too much chatter then you will have success most of the times.