Category Archives: Design Article

Why fusing a TV in your Display Stand is a Great Idea?

display stand

Why fusing a TV in your Display Stand is a Great Idea?

If you take into consideration the exhibitors all across the world, then you would notice that you end up spending around 35 to 40% of your yearly promoting spending at such worldwide stages, along these lines you search for fitting quantifiable benefit. It seems like a sensible arrangement to influence your display stand and booth design as connecting method with your target audience to accomplish your primary goals of exhibiting. In any case, are TVs the right choice to make them go? Well, you might have thought of a number of things to invest in while having a display stand design or booth design ideas, but what is more important is to know which one works for you the most. In that case, having a television screen fused in your display stand is a great idea or not, let us take that into notice!

  • Uncommon for exposure

TVs are uncommon for a few reasons.

To begin with, having videos on your display stand or at expo booth displays is a better than average technique to pull in people inside your display stands and it is additionally a portion of the best booth exhibition design ideas. Screens get people’s thought (tolerating, clearly, that your items and administrations are appealing).

Moreover, TVs are a respectable alternative for your booth staff. It is an extraordinary method for speaking with the intended interest group. Right when your display stand is swarmed, and you essentially don’t have space plan savvy to draw in everyone, having a video running will help visitors holding up rather than leaving your little expo display booths


  • Hard to regulate

Setting up a TV sounds basic. Be that as it may, it can be a champion among the most complex things you should engineer in your booth design!

In any case, you need to find a spot to settle the TV. If you don’t hang it on a divider, you ought to find a place where it will be adequately unfaltering, and so it wouldn’t fall if visitors are careful.

By then, you need to bring power, which implies possibly driving connections over the sorts of display stands you possess. Additionally, when you get display stands, you would realize that you can look over a broad scope of alternatives.


  • Plan to shock the world

We are not living in the 90s and people are never again awed by TVs. If you have to use that misdirect you need to go all the way and turn out to be uncontrollably effective.

Make an effort not to consent to a minor screen – visitors are used to HD, they require quality and clarity. Keep running with a far reaching screen that will get people’s thought or don’t do it by any extend of the creative ability.

Make sense of how to join the TV in your display booth design. A TV sitting on a rack does not look incredible: it should by some methods serve your publicizing message.


  • Consider the sound

One critical issue with TVs at exhibitions and trade shows is that you can’t rely upon sound.

The show will be uproarious, and if it isn’t, it is horrendous news since it infers there’s no business there! You ought to expect that no one will hear your video’s sound, so either make it in a way that does not require any voice or make usage of sub-titles.


  • Expensive, find elective plans

TVs are incomprehensibly expensive at most of the expos.

It is frequently more expensive to rent a second-hand TV for 3 days than buy a new one! Regardless of whether you get display stands and expo display stands on enlist realize that you get the best one to suit your requirements and preferences.

In case you have a magnificent video, that does not require sound, that attracts people’s thought, with a broad spending intend to get a considerable TV, by then it may be supported paying little respect to the hypothesis. Along these lines, fusing TVs to your display stand designs would be awesome, considering that you know the pros and cons of the same.

Keep these effective tips in mind while considering fusing in televisions to your display stand designs or booth designs.

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How is lighting an effective tool in Exhibition Booth Design

exhibition booth design

How is lighting an effective tool in Exhibition Booth Design

The lighting of your booth for your next expo ought to be one of your essential worries as that would either make or break the shine of your exhibition booth displays. From your exhibition booth design ideas to grasping maximum public attention to taking care of minute details of your exhibition booth displays, everything should be done meticulously to highlight your booth.

  • Various exhibitors don’t consider lighting as a fundamental element and in splendidly lit up settings, including extra light sources may feel dull. Regardless, with mindful use and organizing, coordinated light sources truly upgrade visuals, for instance, exhibition booth designs and graphics are highlighted to their best. Research recommends that using lighting on your exhibition booth displays can fabricate nature with your exhibition products and services by 30%. You ought to view it as an intense method to include and advance the key brand messages.


  • Highlighting certain domains of your booth infers that the intended interest group’s eye will normally be pulled in to particular things on your booth. It will consistently be the primary concern they see, which implies your displaying messages will be passed on to your group essentially at a faster pace. In the event that you’re moving another thing, or have an intriguing exhibition booth display or customized exhibition booth designs, correct lighting particularly onto it to show it off. This is the reason adequately brilliant, clear checking is basic and will empower you to build up that staggering first association.


  • Your exhibition booth design lighting should have the ability to adequately merge a lighting strategy into your custom exhibition booth displays without greatly extending the whole cost. It’s important that you pick a booth contractor who will empower you to save imperativeness and decrease the carbon dioxide release. Utilizing the best booth displays lighting is vital. In this way, LEDs empower you to diminish carbon impression and use 90% less imperativeness than standard lights. For instance, if you are looking for exhibition booth rental Dubai, then you should know which contractor to contact in order to get the best exhibition booth designs as per the needs of your brand. Also, this is essential to know the right lighting system that would suit your booth displays.


  • Driven lights use little power, so their temperature remains significantly cooler than splendid handles or radiant light, which get extraordinarily hot, quickly.


  • LEDs can be safely dealt with even after they’ve been being utilized for the entire day. This is generously more secure in an exhibition area. The danger of members accidently touching and devouring themselves while on your booth is completely wiped out. It furthermore suggests that the lights are significantly more versatile – they can be put close to your booth’s representations or things. (Be greatly careful while using lights that can get astoundingly hot, for instance, halogen lighting. In case you do use this sort of lighting, guarantee it is fortunate the most common way to go of customers).


  • LEDs and CMH lights draw less impact, and empower you to save money. One connection can run 10 LED lights at low warmth, which implies you won’t have to purchase different connections from the show organizers, which can consistently be exorbitant and out and out thump up the expenses of your booth lighting.


  • Another favored point of view of LEDs is that you get the full sparkle in a brief moment.


  • Exhibition booth displays lighting serve numerous focal points in exhibition shows. They grow the impact of your show giving you the edge over your rivals, build up a flawless first association on potential customer and help you unmistakably pass on your key displaying messages. You can likewise feature the expo products and messages of your showing through intense lighting.

In this way, next time when you are searching for best booth lighting ideas, keep these helpful.

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Step by step guide – Cut cost and get a Captivating Exhibition Stand

Modular exhibition stand designs

Step by step guide – Cut cost and get a Captivating Exhibition Stand

The inspiration of customized exhibition stands at exhibitions and events is to pull in as extensive different people as possible to your exhibition stand. Everything considered, a productive show doesn’t come easily, which implies you should outfit yourself with information about how to display your brand with best exhibition stands and exhibition stand design. We realize that customized exhibition stands for your shows are an awesome method to draw in most number of potential customers to your exhibition stand. In the meantime, we additionally realize that personalized and custom-made exhibition stands are costly and might hurt your pockets too. Along these lines, here are some ways that would enable you to get custom exhibition stand design and that too at an affordable price.
Supervising the use and extending benefits is a key factor for most associations and it can be difficult to achieve this from time to time. Purchasing a custom exhibition stand is one way to deal with this thought of you searching for the best exhibition stands.
It has been seen that the amount of money an organization may make from using a custom modular exhibition stand can be eaten up by the setting up the stand and other show costs. In this way, impacting these affects profitability as well. Subsequently, it is fundamental to scan for ways to deal with restrain overheads as associations endeavor to get the most out of using these features.
Here are some ways you can save your budget arrangement without surrendering how you will look to the target audience on the show day.

Purchase or rent lightweight modular exhibition stands

When you rent or buy lightweight, modular exhibition stands, you won’t simply diminish the hidden cost of your show yet, you will in like manner reduce the costs of transportation and logistics as well. Again, these introductions don’t infer that you desert the stamping. These modular exhibition stands come in different sizes and are portable, a comparative exhibition stand design too. With these sorts of exhibition booths and stands, it’s possible to show up with the help of modular exhibition stands using one versatile unit. There are various exhibition stands that are modular and can be best for your particular needs. Modular exhibition stand designs are attractive as well, and you can contact the reliable exhibition stand contractors to get the best way out.

Plan and framework amazing customized exhibition stand designs

The key parts that your target audience will find in the underlying couple of minutes are the exhibition stand designs. Persistently ensure that your shows have not so much substance but instead more alluring exhibition stand designs. Your delineations should, in like manner, be anything besides hard to comprehend, especially to your target customers. If you have to incorporate a couple of lines of substance, ensure that the message is concise and clear.

Pay for the base space you require and moreover scan for some free upgrades

We do see that a large number of exhibitors habitually get exhibitors enlisting, just to wipe out a few days before the show. With this data, you can plan exhibition stands with your record administrator. If there are any cancelations, it’s possible there will be some empty exhibition space close to yours. The organization of exhibitions would ideally empower you to use the space rather than have their show floor look empty. Modular exhibition stand designs or portable exhibition stand designs can help you with some upgrades from the last exhibition stand that you have used. Therefore, never lose an opportunity to get your exhibition space and match up your exhibition stand.

Reusing the exhibition materials

You can similarly reuse some of your customized exhibition stands by reusing them for your next exhibition, so guarantee you store them safely. With everything taken into account, using a custom exhibition stand that is exciting and prepared to overhaul profit realizes a productive show. These decisions are expected to empower you to administer costs while moreover gaining more ground in your next show. Therefore, using exhibition stands and exhibition stand designs over and over again is not a bad idea. It can cut cost and offer you a reliable customized exhibition stand design as well.

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Grasp better Opportunities by Personalizing your Exhibition Stand Rental

exhibition stand rental

Grasp better Opportunities by Personalizing your Exhibition Stand Rental

Exhibitions shows are huge platforms that bring together people from different businesses, customer bases, etc. There are a lot of opportunities available at exhibitions and trade shows. Therefore, it is important to make the best use of these opportunities through the exhibition stands and other exhibiting materials that you come across. We know that exhibition stand rental options are a great way to modify your exhibition space as per your brand needs and requirements.
Here, we will take a look at a couple of the most vital elements that would help you to know that are the best ways to get better opportunities at the exhibition show. Although we all know that exhibition stands and exhibition stand designs play crucial roles to bring out the best from a brand; it is also true that there are a few basic things that do get overshadowed. Let us take a look at how you can personalize some of the elements and make sure that your exhibition stand and rental stands suits your brand’s personal style and demands.

Let your audience feel comfortable

Your target audience at the exhibition show would help you to get in more sales leads and thereby offer you more business and profits. Therefore, as an exhibitor you need to make sure that your audience feels comfortable at your exhibition booth. Hence, there are a number of exhibition stand deigns that would let you have best seating arrangements that would make your audience comfortable. In case you have a show in Dubai and looking for exhibition stand rental Dubai, make sure to talk to your exhibition stand design and build company about the same and keep the seating arrangements ready and keep some room for refreshments as well.

Give a lift to your display area

It is your exhibition stand and exhibition stand design that would make the best impact on the show audience and would let your brand outshine at the show. Therefore, it is important to get the best exhibition designer on board and let them pen down some of the most appealing exhibition stand designs that would appeal to the target audience at the show. Once you do your bit of marketing and advertising, it is through your exhibition stand design and exhibition booth staff that your audience would be pulled towards your display area. Thus, make sure to boost your display area well with awe-inspiring exhibition stand graphics, look for best exhibition stands in UAE (when you are exhibiting in the region), do your bit of research to get the most reliable exhibition stand designers and contractors to work with you.
If you are choosing exhibition stand rental, then it is best to look for more customization that would make the exhibition stand specific to your brand needs and demands.

A couple of closing notes

These are just two or three ways that would demonstrate you how you can scale up or customize your exhibition stand rental, if you are looking for one in Dubai. The reality of the matter is that the exhibition stand design of your exhibition stand rental is the main factor for your brand proximity at the show. As an exhibitor, you should realize that having a great looking exhibition stand would help you in making more brand scope. Accordingly, when you are displaying with custom exhibition stands that have stunning exhibition stand designs you get more chances to grandstand your brand and its products on the exhibition stand.
Keep these valuable tips to scale up your exhibition stand rental in Dubai and make the most of your opportunities.
At EDS Middle East, you would partner with the best exhibition designers and exhibition service providers. Contact us today to get the right opportunities with best exhibition stand rental Dubai and UAE.

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Three ways to make your Exhibition Stand look Appealing

exhibition stand

Three ways to make your Exhibition Stand look Appealing

An enticing exhibition design will draw visitors during the show. But, to win over customers, you need to make your stand worth paying attention. And, to do that there are clear techniques you can utilize so that your stand will prominently stand out from the all the other exhibition stands in the show.
Here are three ways you can do that:

1. Plan and make notes

When you sit down with your team to plan the design of your stand, break it down into different steps. Create lists for each step to include the different elements your stand will need. This could include the design ideas you have. The logistical, physical and design components that you need to take in account for creating your stand. This would also include a list of exhibition stand design companies that have the experience and knowledge to achieve your design. There will be several steps intermediate steps to complete before you finalize on your design. These steps will vary from one organization to another.
But the final step would to turn all your plans and notes into a design brief, which should be agreed upon with all the relevant stakeholders. Then it’s simply a matter of choosing any suitable exhibition stand design companies in Dubai, we recommend looking for companies in Dubai because this will remove any logistical hassle that might trouble you in case you choose a company which doesn’t have a local presence in Dubai.

2. Look at how dimension, space, and design elements work

To start off, you should take a look and finalize the dimensions of your exhibition space, weeks before the show. So, that you can know which design ideas are feasible also this will help you visualize which components of your stand can fit. Having a clear understanding of the dimension and space of your stand will expedite the design process. You’ll be able to discard ideas and elements that clearly won’t fit your space.
During the design process, pay attention to how different stand elements complement each other rather than stick out awkwardly. For e.g. pick stand colors that enhance your brand colors and not subdue them. You can even get hold of an exhibition designer that can help you organize the elements of your stand design, so that they naturally flow in a visually appealing manner.

3. Use accessories and props within reason

Try to take the minimalistic approach, to not distract the visitor’s attention with too much stuff. This will negatively affect your visitor’s perception and give your stand a cluttered look. Even when you use lighting try to stick with warm or cool lights which blend in your stand. Since this will make your stand design look more attractive. Having multiple colored lights will only look ugly and feel unpleasant to look at. If you plan to use seating make sure that they’re placed in a manner that doesn’t block any pathways to your stand. Mark relaxation areas clearly so that visitors can discover these comfort zones while they explore your stand.
So there you have it, three tips that should work as a road map to make your stand design even more attractive.

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Using Monochrome Shades To Enrich Your Stand Design

exhibition stand

Using Monochrome Shades To Enrich Your Stand Design

Monochrome design can sound like a completely alien concept within the exhibition space. And why wouldn’t it? When people think about exhibition stands, function becomes the first criteria. Understandably, exhibitors are more worried about practical matters such presenting their products and finding ways to entice visitors.
By, opting to incorporate a monochrome colour palette in your stand can definitely make it look attractive and professional. Using a monochrome palette or at least two colours creates a visual harmony that makes your exhibition stand own the space it inhabits.
The misconception is that using one or two colours will leave your exhibition design looking drab. Then again, there is a huge possibility of variations in terms of shades, tones, or tints, within each colour to utilize. Nonetheless, we won’t get into detail about colours, since that task relies on the expertise of an exhibition designer. However, by being aware of the benefits it will bring your exhibition stand, you can add tremendous value to the overall look of your stand.
Single colours balance themselves out
Using monochrome makes it so easy to match everything within your exhibition space. It makes the brand colour and logo be the star of the exhibition. For example check out this stand from Jenoptik, which implements a similar strategy but with a neat twist using back lit walls. With a single dominant colour palette with lighting, we created an environment that not only brightened up the exhibition design but also emphasized a professional and pristine look.
Other elements get a chance to shine
It sets the scene for your products and content to get instantly noticed. Single colours create a sense of simplicity that makes contrasting elements stand out in a minimalistic manner that doesn’t burden the senses. It makes navigating through your exhibition stand becomes easy and memorable.
Monochrome simplifies a busy graphic design
Let’s suppose you’ve got an entire line of products to showcase at your exhibition stand in Dubai. The temptation might be to utilise a different colour in your exhibition graphics for each product, avoid it.
Because not only does it look messy, it kills any cohesion in terms of brand visibility. Having a single colour will create a strong visual association in your visitor’s mind about your products.
Matching décor becomes painless
Using a single colour takes out the guesswork needed when picking décor pieces to incorporate for your stand. Furthermore, you would be able to evaluate design mock ups sent by exhibition stand design companies more easily. Eliminating the hassle of speculating if the various colour samples you’ve chosen for each piece of décor would look good once it’s deployed.
As with implementing any type of style, you’ll need to figure out if using monochrome palette will work for your brand. Since not all brands can potentially benefit from it. The correct way to utilize a monochrome design palette requires a thorough understanding of your target audience.
There are several exhibition services that can help you figure this out, with in-house designers that can help you translate your brand goals into an amazing exhibition stand.

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Design Guidelines that will help you Steal the Show

exhibition stand design

Design guidelines that will help you steal the show

Many businesses fail to undertake the steps required to analyse the purpose of their stand design prior to working on it. The thought process that most businesses have is usually:

“Let’s pick a shape and scale our company graphics to suit it.”

Added to that is usually…

“And we’ll need a nice table for products demos. What more do we need?”

This sort of thinking is born out of a need to utilize available resources with efficiency. The 80/20 rule; Focus on the 20% that gives 80% of the returns. But ignorance ends up flipping this rule for businesses because they are not aware of efficient methods.

The process to determine your exhibition stand design and build has is both a creative and engineering challenge. However, the benefits of having a design that is aesthetically attractive to visitors while remaining functional and in one piece are numerous. More than getting the business leads, an impactful stand design gives your business an unprecedented level of exposure within your industry.

But for that to happen, you need to change your mind set and consider exhibition stands as a marketing medium not a marketing tool. The distinction lies in the fact that as medium your brand message will need to follow a set of guidelines that are inherit to the medium, these guidelines are the strengths of the medium that will help you branding make a massive impact.

So how do you do that? Here are some methods to get you started:

Be open to brand adaption

The best exhibition stand ideas take one aspect of their brand or product and turn that into a single message which can be conveyed to visitors instantly. Since they understand that visitors have short attention spans due the amount of exhibitions visitors are exposed to.

Don’t try to plaster your usual brand messages on your stand, instead find a way to convert your brand or product into a single idea that can be presented across your entire exhibition stand. You can eventually fill in the visitor about your brand or product after they’ve entered the exhibition stand. But until then it’s crucial that your stand design quickly imprints itself in the mind of your visitors so that interest for your brand and its services takes root. You’re marketing team can consult an exhibition designer to get a better idea.

Keep Messages Brief but Relatable

Visitors do filter out exhibition stands as the day wears on. Stands with business-speak and indecipherable buzzwords get knocked down first. And after that, plain headlines and pointless jingles are ignored. What doesn’t manage to get filtered out, are lines that paint a moment, an ideal, or convey a need. Not only are these lines understood subconsciously, they also get to the point. So spent your time creating a relatable message for your target audience and be sure to support it with relevant images.

Have a Cohesive Theme

A memorable stand design does more than stand out, it offers visitors the experience of an idea. This idea can be being able to sit in a Victorian cafe or virtually experience what it feels like to drive a fast car. The best way to facilitate this cohesive theme is to ensure that your sales team and marketing team is completely on board with the idea and understands it well enough to execute.

These are just some tips to help you direct your thinking in the right direction. It’s a given that it’ll take you sometime to integrate these guidelines into your exhibition design strategy but the dividends for doing so are long term.

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Importance of a Good Booth Design

Importance of a good booth design

Representing your company or brand at any show or exhibition, is not as easy as it may seem. Most shows and exhibitions are thronged with various brands competing neck to neck to win over the visitors. Exhibitors adopt innovative techniques to grab the attention of the audience in every show they participate in. Attracting the visitors towards your exhibition booth in a very short window of time is a rather difficult task to accomplish.
There are more than a hundred exhibitors at any given exhibition and due to the time crunch and short attention span, an average visitors doesn’t visit every single exhibition booth at every show. This makes the competition even tougher and makes it even more important to impress your visitor from the word go. An effective and smart way to impress your visitors at first sight is by creating a unique and interesting booth design. Your exhibition stand is the first thing the visitors notice about you and if your booth design ideas fails to impress the visitors, there is a good chance that the visitor might skip your booth altogether.
This is one reason why exhibitors and exhibition design companies put so much effort, time and money in booth design and booth design ideas when it comes to their exhibition presentation. Your booth design must not just be eccentric and noteworthy it must also reflect your brand image. Sure, an exclusive stand design will be remembered long after the show is over, but it will be remembered for all the wrong reasons. There is no point in being remembered for the shock value unless it does something for your brand image. In the end, you want your brand image to be imprinted on your visitor’s mind more than anything else. If your booth design ideas don’t help you to achieve your marketing goals then your investment is down the drain.
A good booth design must be an advantageous combination of eccentric elements and elements that reflect core brand values. Create a design that suits your brand image and mirrors your marketing campaign. You need your audience to remember your exhibition booth and associate it with your marketing message. Incorporating important elements synonymous with your brand can help too. Be it installing your brand mascot or highlighting your tag line, small efforts like these can help your brand tremendously as well. Subconsciously it will help your visitors to connect the pleasant experience they that at your exhibition stand with your brand.
Your booth design is an integral part of your exhibition and if done correctly it can help to create a massive impact on the visitors and strengthen your brand position in the market.

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Exhibition Stand Design and its Impact on Footfall

exhibition stand design

Exhibition stand design and its impact on footfall

Exhibitions are a tough terrain to gain maximum attention from the crowd and be the start of the show. With so many brands, with the aid of experienced marketing professionals, showcasing at the exhibition it is rather a challenge to get noticed. Every brand puts their best foot forward and incredible effort in their exhibition stand ideas and stand design to ensure that they get maximum attention from the visitors. It sure is difficult to stand out in the crowd at exhibitions but if you succeed in doing so, you can be assured to gain maximum benefits.
At exhibitions, you get exposure to a concentrated set of audience. These visitors are a valuable lot because they are definitely interested in purchasing and more so because they are specifically interested in your product category. Exhibitions can help you create a unique and distinctive identity for your brand in the market. It helps customers to get acquainted with your brand and even build a strong connection. Direct communication with the target group increases brand credibility in the market and indirectly promotes brand loyalty. Your target group gets the opportunity to interact with you and clarify their doubts about the product. This helps the brand to portray itself as a consumer oriented brand as well. To avail these benefits your exhibition presentation more specifically your exhibition design must be game on.
Most brands and companies believe that just presenting their brands at exhibitions is more than enough to extract the benefits of exhibitions. More than a hundred of companies showcase their brands at any given exhibition. In Dubai, it is all the more difficult, since the brands presenting at exhibitions, take extra measures to ensure that their stand design is better than their contemporaries. To beat the competition and make your brand the star of the show you need to invest in a good exhibition stand design. There are exhibition stand companies in Dubai that undertake projects and begin work months in advance to ensure that the clients get what they desire.
An ideal exhibition stand design can make your job of attracting visitors to your exhibition booth way easier. You get a short window to grab the attention of the visitor and when you invest in an exhibition stand design that is exclusive and impressive you succeed it pulling the crowd towards your booth. Once you have the attention of the visitor, half your job is done and the rest depends on your sales staff. It has been proven over the years that a good exhibition stand design increases footfall. It is the first thing that the visitor notices about you and if he is impressed by what he sees, he consequently enters your booth.
Creating the perfect exhibition stand design requires attention to detail. Not only does it have to be striking but it also needs to be relevant to your brand. Creating curiosity with your graphics or adding a shock value or a surprise element in your design definitely helps in getting noticed but if the visitor cannot associate your stand design and graphics with your brand image, it won’t create the desired impact on them and as soon as the visitor leaves the exhibition, he is likely to forget about your brand. A good exhibition stand design must be a great combination of your brand guidelines and marketing strategy. It must highlight your key marketing message and imprint it on the minds of the visitors. At the end of the day you want the visitor to associate the grandeur and eccentricity of your exhibition stand with your brand.

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10 Reasons why you must Exhibit

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10 Reasons why you must Exhibit

Exhibitions as a marketing platform have gained enormous popularity over the period of years. Every year more and more companies and brands participate in exhibitions and reap its benefits. If you are among the few that are still skeptical about participating in exhibitions, we bring you 10 reasons why you mustn’t shy away from exhibitions.

  1. To gain the deserved brand exposure

    Marketing and promotions is one of the major reasons why many brands participate in exhibitions. Exhibitions are an ideal platform to expose your brand to a wide set of audience that too from the comfort of your exhibition booth.

  2. To educate the market about your brand and product

    Even though you have been around in the market for quite some time, it is likely that not many are aware about your brand. In such cases, exhibitions are your best bet since it gives you an opportunity to showcase your brand and products not only to your target group but also to your contemporaries and at your exhibition booth itself.

  3. To communicate with your target group

    Unlike any other marketing platform, exhibitions provide you with the golden opportunity to communicate directly and interact with your target group. Many exhibition stand builders in Dubai make required provisions in the booth design to facilitate dialogue between the brand and the consumer. It provides some valuable inputs and feedback to the brand.

  4. To expand your client base

    Not only do you get the opportunity to interact and communicate with your customers and clients but you also get the opportunity to increase your client and customer base at exhibitions. With the help of a good exhibition booth design you can attract a lot of visitors at the exhibitions.

  5. To strengthen relationship with your target group

    When your consumers get an opportunity to interact with your brand representatives at your exhibition booth, it gives them assurance about the credibility of your brand and even the quality of your products. One on one interaction with your audience helps to strengthen the bond between the brand and the consumer.

  6. To generate leads

    Of all the reasons why exhibitions are important for your business, generating leads in the most important. An exhibition is the most profitable platform to accumulate valuable leads for your business. Your exhibition booth acts as a stage for brand enquiry that you prove beneficial to the company in the long run.

  7. To network

    There is no other marketing platform that gives you an opportunity to meet so many likeminded individuals under one roof, other than exhibitions. You get the chance to meet potential partners and even buyers and sellers that will eventually help your business to grow and prosper.

  8. To launch a new product

    Your exhibition booth can act as an ideal platform for you to launch your new product in the market. With the media, your contemporaries and even your target audience present at the exhibition, there is no better time to showcase your product and even explain and demonstrate its features.

  9. To promote your brand

    You can be assured that your target group is going to visit the exhibition. With a unique booth design and appropriate booth design ideas you can attract a lot of attention at any show. You can use this opportunity to promote your brand and product.

  10. To increase brand recall value

    Many major brands and companies participate in exhibitions, promoting and showcasing your brand next to established companies not only makes your brand seem more credible but also increases brand recall value among the visitors.

Exhibitions help companies to have a strong foothold in the market, reach a wider set of audience and strengthen the position of the brand in the market. Participating in exhibitions can only be advantageous and that too in many ways for your business.

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