Category Archives: Branding

Budget-friendly Booth Design Tips

Budget-friendly Booth Design Tips

Even in the age of global connectivity, businesses participate in trade shows. The benefit of connecting face-to-face with interested customers is still valid and works exclusively for trade shows. But the price for exhibiting at trade shows is never cheap.
Between commissioning your exhibition booth design to a reliable builder and accounting for overhead costs such as hotel stay, travel expenses, staff expenses and booth fee. It can seem like you’re spending a lot more than you are getting in return.
This does feel discouraging in the short term, but the truth is that exhibition booth displays provide visibility to your products and services on a professional platform, while also giving you the opportunity to network with like-minded peers and potential clients.
Cost is a huge deterrent for any fledgling business looking to make an appearance at a trade show, but can’t justify the exhibiting expense. But, with a bit of creativity and networking, you can discover several cost-saving measures that can ensure your exhibition booth design is not only a success but is also does so without giving you severe financial crunch.
We have listed below some areas you can reduce your expenses and save money for you next trade show:


Printing out pamphlets and flyers costs a lot of money, considering the well-documented fact that attendees dislike being burdened with brochures to carry when they are walking around the show. Most of this end in the trash can, any ways.
So, for most of time there is no need to invest heavily in print marketing to promote your booth, when there are several paperless alternatives. You can simple set up a staff member to collect email address and business cards from leads to send them relevant information about your business. By taking the onus of collecting contact details from your leads, not only do you avoid the chance of losing information, but it’s also lets you follow up after the show. There are several budget booths such as pop up exhibition displays, which don’t come with a flyer stand, making them a cheaper option to opt for.


By cleverly using social media, you can advertise about your upcoming exhibition booth design easily. Even trade shows understand the importance of social media and run campaigns to promote their shows. You can run a social media campaign to do the same, since sites like Twitter, Facebook, and Linkedin allow you to register for free. The added benefit is that you can connect with other professionals attending the show and get your name out there.


At any trade show, giveaways and freebies end up costing you pretty penny. To avoid this there are two things that you do. Firstly, store your giveaways at the back in small batches and only have one batch out at anytime. Secondly, don’t simply hand them out to anyone that walks past your booth. A good way to ensure that is by making the potential visitor fill a contact form. Only hand your giveaways to potential leads that are interested in your products and services.
To conclude, these tips should trim some load of your exhibiting budget, we are sure you’ll find other areas to reduce expenses, but one area we would advice against doing so would be your exhibition booth design. Your booth will be the face of your company during the show. So, we recommend you to avoid skimming on the build and design of your booth. Since this will directly determine your exhibiting success. Good luck and happy exhibiting.

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Here’s what you need to know about effective lead follow-up

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Here’s what you need to know about effective lead follow-up

Exhibitions are exorbitant, time consuming and surely take a lot of effort.

Effective follow up is one of the best ways to qualify your potential customers and generate maximum leads. The reality of the matter is that you have to strategize the exhibition stand for conveying the key message of your organization. However, it is similarly obvious that there are some other essential things that should be taken care of. Right from exhibition stand designs, picking a compelling modular exhibition stand or portable exhibition stand and getting the best rental exhibition stand, you would need to get the best of everything before you plan out the lead follow up.
Many exhibition shows tumble down with respect to lead improvement. Some of the reasons are weak capacity by exhibition stand staff individuals, nonappearance of individual information about the lead’s authentic essential and a considerable measure of time between the event and the lead follow up.
Along these lines, on the off chance that you’re placing assets into an exhibition stand or trade shows, here are our 5 simple yet effective procedures that would help you with development and empower you to profit through your venture.

  1. It is essential to anticipate your lead capture

Portray how you will assemble leads and what data you’ll collect. Recognizable proof check? Lead outline? Portray what qualifies as a ‘respectable’ lead, so you’ll know which ones to compose. Finally, endeavor and make several notes after the talk with your prospective customer who visits your exhibition stand. This will empower your visitors to tweak the follow up – which will be esteemed.

  1. Never pass up a major opportunity for a signed-up follow up strategy

In case you’ve gotten phone, email and office address, you can use them all as a part of a multi-station follow up approach. Use particular information and advancing security, so your leads see something past the flyer they got on your exhibition stand. If you got information about a specific need, make a point to address it. We realize that you more likely than not join a considerable measure of reasoning and arranging into exhibition stand design, however it is similarly critical to get this right atleast.

  1. Help through your brand’s key message

In the occasion that you’ve had a one of a kind offer, maxim or theme running as a segment of your exhibition stand design and strategy, it’s important that you help it through into your improvement. Phenomenal offers can be extended to your leads post-event also, so your leads will understand you’re coming to them and affecting them to feel novel.

  1. Try not to be in the confusion that your leads will approach you

The way that your leads stopped by your exhibition stand for a discussion and got a gift and a free pen doesn’t mean they’ll call you when they come back to the working environment. Remember your potential customer isn’t visiting only your exhibition stand. So, make sure that you approach to your visitors well in advance that you would be exhibiting.

  1. Maintain a personal relationship

In case you have to give your business an edge over others, make it individual, particular and extraordinary. Thank your leads for stopping by the exhibition stand, reveal to them you understand what they were getting some data about and insinuate something critical about them, for instance, the part they’re in or the area of your business. Moreover, guarantee that if they decided how they should be contacted, use that channel. Therefore, when your visitors comes to the exhibition stand or exhibition booth, be sure that you do not forget to take their contact details.

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Exhibitions – The perfect platform to market your Brand

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Exhibitions – The perfect platform to market your Brand

An exhibition show is a great platform that helps you to exhibit your products and services along with communicating the key message of your brand. Exhibitions bring in a large number of business opportunities, potential customers, new doors of brand commitments and so on. It is dependent upon you how you bring your brand the acknowledgment in a genuine situation. Different factors, for example, your exhibition stands, exhibition stand design, the striking new exhibition stand design ideas, etc. are essential as they give early introduction of your brand and says a lot about your organization. It characterizes the potential new leads. Showcasing your company through creative exhibition stands can have a considerable measure of effect in increasing new business.
Let us take a look at some of the things that make it a great point as to what makes exhibitions a great platform for showcasing your brand efficiently:

  • Know that your brand image is vital

One should be aware that the brand image of the company is important, and the exhibitor should promote the same in the most appropriate manner. The exhibition stand design and the promotional ideas are a few of the important elements that would help to make your brand the highlight of the show. Make sure to put for the compelling exhibition stand design ideas and bring the same in the exhibition stand design to get the most out of your exhibition stands. The platform of exhibition shows can make your brand the center of attraction, if you do the things right.

  • Get an exhibition stand that speaks for your brand

Your exhibition stand says a lot about your brand or organization. To communicate well with your target customers and give a bespoke administration to them through your brand, have an exhibition stand that itself welcomes the visitors and appreciate your brand. Offer your visitors the right seating arrangements and let them feel comfortable. Get some information about their needs and ask how your brand can help them with the same. An exhibition stand, whatever the size may be should be identical to your brand image and your company values.


  • Exhibitions helps in increasing brand nearness

Exhibition stands allow an organization to make a physical nearness of their image that they plan to advertise. One of the best preferred standpoint of displaying your brand through an exhibition stand is that you’re not obliged to the visual feeling of a site. A decent exhibition stand design and assemble can have a ton of effect in making your brand the feature of a show. A renowned exhibition stand designer and contractor can enable you to accomplish this. The message your brand wishes to pass on need not be the most powerful one, but it ought to have the capacity to convey about your brand that can be effortlessly prepared by the group of visitors.
An amazing exhibition stand design can transform the show visitors into potential customers. An exhibition stand ought to have the capacity to make your kin to work easily and market the brand. This gives them the certainty of taking care of your business. An exhibition stand ought to be with the end goal that the organizers feel sufficiently sure to showcase your brand and your organization.
There are a number of exhibition shows happening all around the year. As an exhibitor, you need to figure out which are the shows you would be targeting. Also, ensure that you contact the stand designer from your exhibiting location itself. For instance, if you are showcasing in Dubai, be sure to exhibit with , which will help you get the right stand design and appropriate support from the builders and contractors too.

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Staying Relevant and Trendy at Exhibitions

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Staying Relevant and Trendy at Exhibitions

Just like other media platforms, exhibitions have gotten a makeover too. From being downright simple and to the point, exhibition presentations have improved tremendously over the period of years. Now, when an exhibitor resorts to old means and tricks, his exhibition booth looks like a total misfit especially when compared to other trendy exhibition stand designs at the fair ground.
Sure, standing out in the crowd at an exhibition is extremely important but your exhibition booth must stand out for all the right reasons otherwise it defeats the purpose of participating in events and exhibitions. To show your audience that you’re on par with your competitors and keeping up with changing times you need to think of creative ideas for your exhibition stands.
Analyze your brand image and determine your target group before formulating a plan. Your marketing plan must appeal to your target audience or else all your efforts are in vain. For example if your brand caters to kids then your exhibition stand design must reflect that. Incorporate bright colors and striking exhibition graphics that will help to engage your target audience, which in this scenario are kids.
A good way to project an image that your brand is ‘trendy’ is to use latest gadgets and technology. Be it artificial intelligence like Alexia and Siri or virtual reality; this will instantly make your exhibition booth look way more appealing and youth centric. Another easy way to stay relevant is to hire the right sales team; hiring smart confident and charismatic people to represent your brand will help your company in the long run. Your sales team ultimately acts as your company representatives and hence selection of a good sales people is crucial.
Keeping up with the changing times and remodeling your marketing strategy accordingly will help you stay on top of your game and help to bring more business.

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Why Pop Up Display Stand is your Best Bet?

Pop Up Display Stand

Why Pop Up Display Stand is your Best Bet?

There are various tools available in the market that help you promote and market your brand and products to a concentrated set of audience especially at exhibitions and trade shows. One such tool is a pop up stand. Pop up display stands help you to communicate your key marketing message to your audience.
They are certain characteristics of pop up exhibition stands that make it user friendly and of one the most popular variety in the market.

  1. Light weight and portable

    The reason pop up stands are named that way is because they ‘pop’ open swiftly. Pop up stands are built to ease the assembly and dismantling process. Hence they are built with light weight and sustainable materials, which also makes them easy to transport. The innovative mechanism used to build pop up exhibition stands requires minimum manpower to transport the stand and even to assemble and dismantle.

  2. Scalable and Customizable

    pop up display stands are scalable in size which makes them extremely versatile. You can even customize these stands according to your needs and preference. With changeable graphics and other elements you can make your stands look brand new at every show you participate in.

  3. Cost effective

    The best part about pop up exhibition stands is that they are extremely affordable. Unlike a full fledged exhibition stand or a trade show booth a pop up booth for trade shows won’t be too heavy on the pocket.

  4. Durable

    Most pop up exhibition stands have aluminum and PVC as their core component. They are created with the best quality of materials to undergo the wear and tear of the installation and dismantling process. Especially built to be used for several show, pop up displays are highly durable and will last you for a long period of time.

A pop up stand is a highly versatile stand. Even though these stands are mostly the first choice of exhibitors for brand activation activities such as mall activation and corporate activation, they can even use be used instead of booths and stands at exhibitions. Since these stands are reusable, you can use them for various other purposes. These light weight stands that are scalable in size can be used after the event at your showroom and stores as point of sale displays. Be it an office lobby, store, restaurant, clinic or a theatre, you can use these stands whenever and wherever you require.

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Custom Exhibition Stands versus Modular Exhibition Stands

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Custom exhibition stands versus Modular exhibition stands

Modular exhibition stands have changed the face of the exhibition stand industry. This product of the exhibition companies has revolutionized the way exhibitions work. However, there is a constant debate about which one is better modular or custom stands.
When it comes to exhibition stand design, there is no such thing as right or wrong. Depending on your requirement you can pick a design. Before you jump head long into exhibitions, it is crucial that you understand the difference and the pros and cons of both – custom and modular stand, to make the right choice.
Custom exhibition stand ideas are purely for one-time use. Since they are created with biodegradable material they cannot be used more than once. These are bespoke stands, designed specifically, according to the brief. When you opt for a custom stand, you can customize every aspect and bring your vision to life. Modular exhibition stands differ in this aspect. You cannot customize a modular stand according to your whims and fancies. Modular stands however can be used more than once. Modular stands are created using the latest technology and sustainable materials. In fact if they are stored and maintained well, they can be used for several shows. Changeable graphics will give your modular stand a unique look in every show you participate in.
Custom stands not only have unlimited scope for modification but they are comparatively cheaper as well, but if you are looking for something that gives high return on investment then modular exhibition stands are your best bet. Even though they are slightly expensive, they are reusable. You need not invest in a new exhibition stand for your next show or any other shows you plan to participate in. One modular stand is good enough to use for several shows.
After you analyze your brand image and marketing requirement, it is easier to decide what kind of exhibition stand is right for you.

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10 Reasons why you must Exhibit

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10 Reasons why you must Exhibit

Exhibitions as a marketing platform have gained enormous popularity over the period of years. Every year more and more companies and brands participate in exhibitions and reap its benefits. If you are among the few that are still skeptical about participating in exhibitions, we bring you 10 reasons why you mustn’t shy away from exhibitions.

  1. To gain the deserved brand exposure

    Marketing and promotions is one of the major reasons why many brands participate in exhibitions. Exhibitions are an ideal platform to expose your brand to a wide set of audience that too from the comfort of your exhibition booth.

  2. To educate the market about your brand and product

    Even though you have been around in the market for quite some time, it is likely that not many are aware about your brand. In such cases, exhibitions are your best bet since it gives you an opportunity to showcase your brand and products not only to your target group but also to your contemporaries and at your exhibition booth itself.

  3. To communicate with your target group

    Unlike any other marketing platform, exhibitions provide you with the golden opportunity to communicate directly and interact with your target group. Many exhibition stand builders in Dubai make required provisions in the booth design to facilitate dialogue between the brand and the consumer. It provides some valuable inputs and feedback to the brand.

  4. To expand your client base

    Not only do you get the opportunity to interact and communicate with your customers and clients but you also get the opportunity to increase your client and customer base at exhibitions. With the help of a good exhibition booth design you can attract a lot of visitors at the exhibitions.

  5. To strengthen relationship with your target group

    When your consumers get an opportunity to interact with your brand representatives at your exhibition booth, it gives them assurance about the credibility of your brand and even the quality of your products. One on one interaction with your audience helps to strengthen the bond between the brand and the consumer.

  6. To generate leads

    Of all the reasons why exhibitions are important for your business, generating leads in the most important. An exhibition is the most profitable platform to accumulate valuable leads for your business. Your exhibition booth acts as a stage for brand enquiry that you prove beneficial to the company in the long run.

  7. To network

    There is no other marketing platform that gives you an opportunity to meet so many likeminded individuals under one roof, other than exhibitions. You get the chance to meet potential partners and even buyers and sellers that will eventually help your business to grow and prosper.

  8. To launch a new product

    Your exhibition booth can act as an ideal platform for you to launch your new product in the market. With the media, your contemporaries and even your target audience present at the exhibition, there is no better time to showcase your product and even explain and demonstrate its features.

  9. To promote your brand

    You can be assured that your target group is going to visit the exhibition. With a unique booth design and appropriate booth design ideas you can attract a lot of attention at any show. You can use this opportunity to promote your brand and product.

  10. To increase brand recall value

    Many major brands and companies participate in exhibitions, promoting and showcasing your brand next to established companies not only makes your brand seem more credible but also increases brand recall value among the visitors.

Exhibitions help companies to have a strong foothold in the market, reach a wider set of audience and strengthen the position of the brand in the market. Participating in exhibitions can only be advantageous and that too in many ways for your business.

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Tips for an Eco-friendly Exhibition

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Tips for an Eco-friendly Exhibition

As a brand is has become a moral obligation for companies to think about ways to expand their business without harming the environment. Off late more and more companies are becoming socially conscious and making eco-friendly choices in their ventures. It helps to project their brand as a socially responsible company. In exhibitions too, ‘Green’ is the way to go! Many exhibitors are taking steps to participate in exhibitions by opting for eco-friendly methods.
If you too are looking to ‘go green’ for your next show, we bring you some helpful tips

  • Do away with custom stands, make way for modular

Generally custom stands are made of wood. Even booth design ideas for most bespoke stands suggested by stand companies are created with wood. The first step to go green is to avoid wood as much as possible. Also the creation, assembly and dismantling of the exhibition stands is not a very clean and eco-friendly process. On the other hand modular exhibition stands are made with sustainable material that can not only be reused several times but is also environment friendly, hence most exhibition stand companies in Dubai recommend modular stands to seasoned exhibitors. Also, the assembly and dismantling process of a modular stand does not pollute the environment whatsoever.

Most rental exhibition stand designs available in the market nowadays are modular. Modular exhibition stands have a high return on investment and when you opt for rental modular stands it is even cheaper. It is not only cost effective but also eco-friendly.

  • Opt for reusable furniture

Not only the exhibition stand but also the furniture you use at exhibitions can be environment friendly. Instead for going for wooden furniture opt for fiber, be it shelves or even seating arrangements at your exhibition stall, you can switch wooden furniture with fiber. Not only is it eco-safe but it will also give you good return on investment.

  • Avoid wood flooring

Just like your wooden furniture and other booth design ideas and elements you can replace your wooden flooring with sustainable materials. Carpets made out of fiber or titles can be recycled later and put to better use after the show.

  • Use eco-friendly paint and adhesive

The materials used in the manufacturing and assembly process of your exhibition stand design matter too. Instead of opting for normal paint and adhesives for your stand construction go for non toxic and eco safe paint and adhesive. It could be on a slightly expensive side but it is absolutely safe.

  • Say no to paper and yes to technology

From posters to your marketing literature, paper is used offhandedly everywhere during exhibitions. To portray your brand as a socially conscious one, reduce the usage of paper to bare minimum. Instead of printing out several brochures, catalogues and reading material for your visitors, email it to them. This will not only prove cost effective but you can also use their email address for further correspondence.

  • Use eco-friendly lights

Most exhibition stands in Dubai are equipped with LED lights because unlike incandescent they don’t heat up. They are cost efficient and energy efficient as well.
There are many other ways as well, to have a ‘green’ exhibition, but the above listed tips are some of the most adopted methods by brands and companies to have an eco-friendly show.

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How Exhibitions can help to Boost Sales

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How exhibitions can help to boost sales

With a few trials and errors and some experimentation, brands are beginning to understand that exhibitions can help business tremendously, irrespective of whether you are B2B or B2C company.
Exhibitions add credibility to your name and boost brand loyalty. They help you to reach untapped market and build brand awareness. Over the period of years, marketing experts have figured out ways to enhance brand image through exhibitions but let’s not forget the good old reason why companies initially participated in exhibitions. The ultimate goal of any company is to boost sales and there is no better place than exhibitions to do that. Listed below are some ways to boost sales from the convenience of your exhibition stand.

  1. Show that you are credible

    Many customers refrain from buying products mainly because they don’t trust the brand. Exhibitions enable one on one interaction and it is the best way to add credibility to your brand. Book a spot near a well known and established brand at the exhibition ground. When consumers see your exhibition stand next to reputed brands they automatically place you in the same league as theirs. Make sure your exhibition stand designs are on par with your contemporaries as well if you want to thoroughly impress your audience.

  2. Let the customers try your products

    At exhibitions, you have the liberty to meet your audience at your exhibition stand. Make use of this great opportunity and give your customers, firsthand experience of your product. Exhibition stand contractors in Dubai make special arrangements in the exhibition stand if you inform them that you intent to hold a live testing in the stand. When your customers try your products themselves they are more likely to buy them.

  3. Give away free samples

    Some products cannot be offered to try and test at the exhibition stand. You can overcome such limitations by giving away free samples to customers that drop by your stand. Free samples are a guaranteed way to ensure repeated sales. When people try your product a couple of times, they are more inclined to go out and purchase the full size of the product.

  4. Conduct live demonstrations

    Live demonstration at the exhibition stand tend to attract a lot of attention from the audience. Especially when a product is unique, curiosity gets the better of the people are they are pulled towards your stand. Many exhibition stand builders in Dubai specialize in creating booths for live demonstration of products. Live Demos are a tried and tested way to boost sales.

  5. Offer incentives

    When you give additional incentives to customers, many are inclined to buy them whether or not they need it. Discount coupons or redeemable points encourage customers to purchase and try the product.

These tips will not only help to boost sales by portray you as a trust worthy brand in the market as well.

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Part 2 – How do you make engaging exhibition stand graphics for the upcoming show?

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Part 2 – How do you make engaging exhibition stand graphics for the upcoming show?

As we have seen in the first part of this blog that it is necessary to invest in a compelling, custom-design exhibition stand; similarly it is also important to have exhibition stand designers who understand the brand needs and offer engaging stand design and exhibition stand graphics. As an exhibitor, you invest in everything good and appealing, right from the best-looking exhibition stands to leasing turnkey exhibition stand rental. But you often neglect the exhibition stand graphics that do form a crucial part of exhibition stand designs.
Let us take a look at some of the basic things that get overlooked by the exhibitors. Here are three of the simple and easy-to-execute tips for your next exhibition stand graphics designing and stand design ideas. Read on!

Do a survey

Surveys are always helpful. You can conduct a social media poll and see what kind of exhibition stand graphics your target group of consumers want to see your exhibition stand with. The poll will help you to understand the psyche of your TG and you can share the same with your exhibition stand designers who then can create engaging exhibition stand graphics suiting your specific needs and prerequisites.

Let your target audience know you exist

It is important that your target audience know that your band exists and you are going to participate in the upcoming show. If you are one of the most awaited brands in the upcoming exhibition show, then you might as well share some pictures of your exhibition stand designs and exhibition stand graphics. This will create a sense of awareness and also make the target audience get a glimpse of your exhibition stand. This idea is often not considered by most of the exhibitors as they feel it is better to showcase the exhibition stand design o the D-day. But we say, why not let your audience know about your exhibition stand graphics and stand design?

Check for the portfolio of your exhibition stand designers

Exhibition shows take up a lot of time, effort, money and labour. The time you decide to partner with your exhibition stand designers, you should always ask for the portfolio of exhibition stand designs that your designer has worked with.
It becomes important to check for the portfolio to get a fair idea about the design expertise of the designers. Portfolios of exhibition stand designs would put you in a better position to translate the same to your
exhibition stand graphics.
Partner with one of the best exhibition stand design and build companies of the region to help you with alluring range of exhibition stand graphics. Whether you are looking for rental exhibition stands, custom-designed modular exhibition stands or portable exhibition stands, one should not neglect exhibition stand graphics.
Is your next show just around the corner? If yes, then partner with the best exhibition stand design and build partner to get most appealing range of exhibition stand graphics.

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